For those who are not familiar with www.slideshare.com,  it is a site where you can share PowerPoint presentations with people online.  Using SlideShare can be a great way to promote your business, or to demonstrate products or services to potential clients.  Other benefits from SlideShare include opportunities for link building and more presence in thesearch results.

Slideshare offers users an account where they can upload a profile photo, include information about themselves and include a link to their website.  This profile page contains the link to your site.  It does not have a “no follow” attribute, so you can get some link juice passed to your site from SlideShare once your page is indexed.  It is important to complete all the necessary fields when signing up for an account to get the maximum benefit. 

Once you upload your presentations to SlideShare, you can then get and “embed” code to share your presentations on other sites and blogs.  This embed code also makes it easier for others to share your presentation.

Like many other social media channels, SlideShare has a community section.  This community allows you to share ideas and resources with other users.  You can also have people follow you and follow them back, like you would in Twitter.  Having followers and being involved in the communities can help you to connect with those who are already interested in your products and services.

Focusing on just one aspect of SEO can hinder more than help your optimization efforts. For instance, only taking care of your keyword research can prove a futile effort if search engines are unable to crawl your site. Having too much code on the page can increase the code to content ratio, thus reducing the density of the targeted keyword for that page.

Also, if you set up your robots.txt file incorrectly by not writing the correct instruction to not index certain pages, ones optimization efforts can be thwarted. If a large website with thousands of pages only wants the most important pages indexed, the search engine spiders may only index a certain portion of the site and may not be able to include the more important pages in its index. Another factor that may hinder a website’s performance if not included in optimization is the lack of quality inbound links to the site. You could have the best web content in the world, but if people are not linking to it, the lack of traffic to the site could make the rest of the optimization worthless.

It’s also important to ensure that all of the meta data on the site is as unique as possible. To increase the reach in the search engines for multiple search terms, keeping your titles, descriptions and keywords as unique as possible can make the world of difference in search engine indexing.

To conclude, it is intelligent to have a holistic approach to SEO as opposed to only utilizing one aspect. To truly give your website the best chance to rank well in the search engine results pages, fixing multiple SEO issues can only serve to give you that extra edge.

SEO friendly URLs containing the keywords relevant to the page can help improve your rankings in search engines for a couple of reasons.

First, they can give the page a little boost for those keywords in the rankings.

Second, if the URLs are formatted correctly, the keywords in the URL can serve double-duty as anchor text if anyone links to the page.  This is another good way to boost a page’s keyword relevance.

For example, this link: http://www.morevisibility.com/press-articles.php automatically has anchor text including the words “morevisibility” “press” and “articles”, so just linking to it gives it a boost for any query containing those words.

However, just stuffing a bunch of keywords into a URL isn’t necessarily going to give you the best results. To create power-house URLs, follow these five tips:

1. Separate keywords in URLs with dashes. This will make them more closely match a user query in search engines. People tend to separate words with spaces and a dash is the URL equivalent of a space.
2. Place the primary key phrase as close to the root of the domain as possible.
3. Include no more than five keywords in each URL. Remember that any keywords in your domain name are already included, so don’t bother to repeat them – it wastes space and could even trigger a spam filter. For example, using the word example twice in a URL like this one: www.example.com/examples-of-examples.php would be a big waste of valuable URL real estate and a lot of repetitions of one word.
4. If your site structure allows, position the words in the same order that you expect a user to input them into a search query. Search engines tend to give higher rankings for pages that feature the queried key phrase in the same order as the searcher used.
5. Keep the URL as short as possible – less than 78 characters is optimal for URL sharing in an e-mail or marketing the URL on popular social networking sites like Facebook and Twitter. URL shortening services are fine, but people who worry about catching computer viruses are more likely to click on a URL from a domain they recognize and trust.