Today, I’d like to help reduce your fears and address concerns about implementing a content management system on your website.

You may be thinking about the vast number of pages on your current site, the difficulty of maintaining them and considering how using a Content Managements System could help relieve your headaches. One of your first tasks in going down this road will be matching your needs to a CMS. Here are a few survey questions to help you articulate your needs:

1. How many main sections (applications) does your site have or will you be planning to implement on your new web site (for example, an articles section, a blog, a forum, a store, wiki, CRM, etc.)?
2. Do these sections need to be integrated in any way?
3. How many different content pages do you have (not blog entries, forum or store/product pages)?
4. How often do you make changes to your content in each section of your site?
5. How many people will be administering various parts of your content?
6. What are the skill levels of the people administering the site?
7. How many visitors do you expect in any given hour?

Fear #1: High Cost
While there’s no question that some CMS implementations have been an expensive endeavor for some, it doesn’t have to be that way. If you take an accurate and thorough assessment of the scope of content and features you want to migrate before creating expectations, you will thank yourself for not having to change requirements down the road. Having a well thought out organization of your content and interface (“information architecture” and “user experience,” respectively) before starting to implement your CMS will save you a lot of time and money. Even if you are considering a proprietary CMS and you need some features that aren’t part of the core CMS, find one that is designed to be extended easily. Whether you or your vendor implements the new features, having the features as add-on modules (instead of bolted on to the CMS core) will drastically reduce the development time later on.

Fear #2: Steep Learning Curve
I’m sure you will want to be able to edit your content right away and not have to read the manual in order to make adjustments to your site. The learning curve of your CMS will largely be dependent on the amount of flexibility you need in the system: the more flexibility, generally the steeper learning curve. It is also dependent on the simplicity of the administrative concepts. Consistency in the administration interface also helps to speed your learning curve. Remember that a modular design goes a long way in maintaining simplicity and consistency in both the CMS as a while as well as the administration interface. The good news is that most modern content management systems use this design.

To help reduce the learning curve, it’s a good idea for most people to choose a system that doesn’t have an exorbitant amount of core features over and above their needs. There are hundreds of content management systems from which to find a great match for your organization’s needs.

Fear #3: Not Flexibile
Everybody’s needs are different. Even if you do not pick a CMS that is custom-made from scratch, you may still need a fair amount of flexibility to adjust it to your needs. One of the best ways to attack this fear is to consider systems that have a large user-base and are modular by design. Again, many modern content management systems are designed like this. Usually a large user-base will naturally increase the level of flexibility the CMS has, because all those users have a large number of various needs, and to support all these needs, a successful CMS must be flexible.

Fear #4: It Will Take a Lot of Work to Migrate My Data
If you have a lot of pages and have not profiled your data to see the various formats and systems your data is in, I would suggest you do that. Otherwise, your fear may be unfounded. For example, if you’re using some kind of template system, like a Dreamweaver template, the HTML code surrounding the main content will usually be the same for all your pages. You can then use a search-and-replace process (using a good text editor or a program like RegexBuddy and possibly practicing creating simple regular expressions) to extract the content from your pages, making it faster to put the page’s HTML code into the CMS’s database.

If your content is already in a database, there may be very little work that needs to be done to migrate your data.

Fear #5: It Will Be Difficult to Integrate With Other Systems
Every organization’s needs and situations are different. Not everybody uses the same shopping cart package or the same blog software. The amount of software combinations we find our clients using is huge. However, chances are that other people using the same software you are using have some experience integrating it with other systems. Google searches such as [integrate SOME CMS HERE with SOME APPLICATION HERE] can get you started.

Once you’ve found a good, modular CMS, you should consider writing (or have some one else write) a single module that ties all your other systems to the CMS. This is as opposed to adding code to the core of the CMS for each system you are integrating. All modules written for a specific CMS generally have the ability to communicate with the CMS already built in because they are built from the same framework or foundation. This approach to integration reduces variables, streamlines your development and leaves the interchange between the module and the 3rd party systems as the only thing left to create. All of these reduce development time. Once you have written the interchange between the first third-party system, you will have learned how to interface with the module, and all other interchanges will take less time to code.

Fear #6: Support Will Be Hard to Find
Hopefully you won’t need support for your CMS, but if you have a lot of requirements and many users, eventually a support issue may arise that will be best answered by a live person after you read the manual.

MoreVisibility’s CMS implementations are part of our Optimized Design package, which can be utilized with any amount of optional maintenance hours. If you are not using our CMS, your vendor may provide support. Or, if you’re using a well known CMS, there should be plenty of support resources on the web including forums where you may be able to ask questions. In addition, there may be tutorial DVDs or books available, as well as third-party vendors that specifically support your CMS.

I hope I have addressed your concerns about implementing a content management system. If you haven’t yet, please read my blog series called Content Management Systems and SEO for general information about how they work and what to look out for.

With Microsoft’s latest search engine, Bing, launching yesterday, there has been a lot of speculation as to whether their “decision engine” will survive. Even with the heavy marketing onslaught reporting to cost over $100 million, the unveiling of this new and improved search experience may have some tough hurdles to overcome.

For instance, Google still controls a major slice of the search engine pie and while it would not be impossible to overthrow the search giant, it will definitely be an uphill struggle. With Microsoft’s “Live” search engine being replaced with “Bing”, they’ve essentially done some clever re-branding and may be able to pull from third place and possibly overtake Yahoo! in the search engine war.

Launched in 2006, Live Search never became the success that Microsoft envisioned. Microsoft blamed it on branding and its distinct lack of marketing. With Bing, Microsoft has added such features as search suggestions as you type, search history and associated search suggestions appearing on the left side of the results page.

As of June 2nd 2009, Bing has already run into some trouble as they have been blocked in China for undisclosed reasons. While this may have little effect on Bing’s overall success, it could be an ominous sign that it may not be an easy road ahead for the young search enterprise.

One critical component of search engine optimization (SEO) is building links to your website.  These links can be called “inbound links” or “backlinks”.  Although one of the most tedious component of SEO, link building can be the determining factor in having your website position on page one versus page two. It can be what enables you to be differentiated from your competition, possibly even moving your site above theirs in the search results.

To build quality links to your website and to utilize your time most effectively while doing so, it is important to note that not all links to your website are perceived as being equal to the search engines. The SEO value or “link juice” that is passed to your site from a link can be determined by many factors. Below are a few things to look for when establishing a link building program:

Are the links nofollow?
A link that is nofollow is essentially telling the search engines: “Don’t follow this specific link.” This is an HTML attribute that enables webmasters to tell the search engines to not transfer “link juice” (PageRank or anchor text) from these links. The search engine will still technically follow the link.

There a few ways to identify if links are “nofollow”.  First, you can take a look at the page’s source code to see if the nofollow tag (rel=”nofollow”) exists.  Another easy way to determine if a link is nofollow is to install a tool such as the SEO for Firefox plugin. With this, the nofollow links will be highlighted in red.

Does the link come from a page that is restricted in the robots.txt file?
A robots.txt file is uploaded to the root of a website’s domain to tell the search engines to not crawl specific pages on the site.  Therefore, as the search engine will not crawl these pages, links from them will not pass any “link juice” or SEO value to the destination page. 

Redirects can also keep that valuable SEO “link juice” from being transferred through a link. 301 redirects are the most SEO friendly way to tell the search engines that a change of address has occurred for a particular page.  If the page that contains the link is 302 redirected (temporary redirect), the links from this page will not be followed.  There are a few tools out there that can help you to determine how a web page is redirecting and this is one that I use frequently: Rex Swain HTTP Viewer.

There are other things that can prevent “link juice” to be passed from another site to yours, but hopefully these will help to identify the most obvious ones.