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Articles written in January, 2010

Bing’s Friendly Usage in Mobile Phones

http://www.morevisibility.com/seoblog/bings-friendly-usage-in-mobile-phones.html January 29th, 2010 by Carolina Usbeck

Have you ever wondered what search engines are available on mobile phones and which one is more user-friendly? One search engine has started to expand, to make its user experience on mobile devices better, this search engine is Bing.

Bing provides its search engine in two different formats, one of them is its mobile version, m.bing.com, and the other version is available as an app that can be downloaded in phones such as the iPhone, Android and Sidekick.

Bing’s mobile site provides a clean and clear design which creates a nice user experience. It also provides options on the top of the page to allow an easier search for the user; these options are directions, maps, weather and movies. The page also includes a “set my location” option, in which you can place the location of the area you would like to include as part of your search. The site also has the option of narrowing the search, by providing different alternatives on the “show only” option located on the right hand side of the page, which is available after performing a search.

Bing Mobile

The mobile version of the site also alerts the user that there is an app available to be downloaded, this depending on the phone and the application availability. The app contains multiple ways to help the user search. They include the regular search bar and a drop down menu to narrow the search, a clickable option to perform a specific search by images, businesses, movies among other, located in the bottom bar of the app, which appears and disappears by pressing a button, and a speak button, which allows a search by voice option.
The application also provides a settings option where you can control the safe search, units, screen rotation and clear search history settings, allowing a more personal and friendly search to be made.
It also has an image as a background home screen which changes everyday, and when you hover over the image or select the image, information about the image will be displayed within the same homepage, as it currently does on their main site.

Bing Mobile Search

As we can see, the mobile industry keeps providing users with mobile phones that have the technical capability to create users experience as close as possible to feeling like you are searching on the companies’ main site. This also shows the importance of searches when it comes to location and how a good SEO standing can help your website be one of the top options displayed by search engines.

Posted in Mobile Search

Subdomains or Subdirectories?

http://www.morevisibility.com/seoblog/subdomains-or-subdirectories.html January 26th, 2010 by Darren Franks

Determining the placement of certain pages of ones site can be a challenging task for any webmaster. Many people, especially if you are new to developing websites, are perplexed by the question of whether or not to go the subdomain route (blog.example.com) or the directory route (www.example.com/blog).

The general consensus is that subdomains are usually reserved for pages that aren’t completely associated with the general theme of the site. Google, for example has http://maps.goolge.com, http://books.google.com/ and http://blogsearch.google.com/. From an SEO perspective, it has been said that “link juice” will not necessarily flow from the main domain to pages within a subdomain. This has proven not to be the case; however, as some webmasters have seen pages within their subdomains garner the same link value as their main domain.

The real question, though, is whether there is any kind of duplicate content on the subdomain. There is a trap that some webmasters fall into where, because they haven’t set up their site architecture in a logical manner, that some pages of their subdomain duplicate pages from their main domain. While this will rarely incur some kind of penalty within the search engines, it may prevent the search engines from crawling the most important pages on the website given the “crawler caps” the search engine spiders have in place. Matt Cutts of Google has said that for newer webmasters, the subdirectory structure is the way to go until you are more confident with your site’s architecture. I tend to agree.

Posted in SEO & Design

Universal Selector in CSS

http://www.morevisibility.com/seoblog/universal-selector-in-css.html January 25th, 2010 by Shawn Escott

All browsers have built-in margins and padding for html and can impact the meticulous layout of a design. Browsers such as Internet Explorer, Firefox, and Safari may all render the spacing of the H1, p, ul, li,etc. differently.

To alleviate this problem and force the design to the margins and padding we specify, we must first set all of them to 0 pixels. This cancels out browser defaults. Now we can set our own heights and widths where needed. Below are two ways to accomplish this:

1. List all elements of the html and set the margin and padding to 0 pixels like this:

body, div, dl, dt, dd, ul, ol, li, h1, h2, h3, h4, h5, h6, pre, form, fieldset, input, p, blockquote, th, td {
margin:0;
padding:0;
}

- OR -

2. Use the Universal Selector which does the same as above, but in much lest code.

* {
margin:0;
padding:0;
}

Keeping your code clean and simple can decrease file size and ensure your pages load quickly.

Posted in SEO & Design

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