Earlier this month, Yahoo announced that it will discontinue Yahoo Site Explorer, which comes as a blow to many professionals in the SEO industry.

Despite the steadily diminishing influence of Yahoo on search engine optimization, many SEO professionals still value the Site Explorer as acomprehensive and reliable tool for running link competitive analysis. For example, if you are beginning a link-building campaign for your website, you can go to Yahoo Site Explorer and enter the URLs for your competitors. Site Explorer will tell you what other websites are linking to those competitors – effectively giving you a list of relevant sites to request links from. You can also view pages of your own site to see what audiences are really interested in your content.

Yahoo Site Explorer is also an easy and useful tool to check if a site is involved in any unscrupulous link farming. A few months ago, entering the URL for JC Penny’s website clearly revealed such tactics, which lead to its penalization from Google.

Yahoo claims that, because it will be merging its organic search results with Bing, having two webmaster portals (Site Explorer and Bing Webmaster Tools) is unnecessary. No official date has been set by Yahoo, but Site Explorer is expected be offline later this year.

Yahoo recommends users transition to Bing Webmaster Tools instead, but many SEO professionals are concerned that the same level of detailed link data will simply not be provided. Because Bing has not yet announced any new features to match the functionality of Yahoo Site Explorer, there could be a chance for competitors to arise and fill the gap. New site, Ahrefs looks to be the next best thing, if not better than, Yahoo Site Explorer. Still others may fall on more established pay-sites like SEOmoz or Ontolo. Only time will tell.

Announced on June 2nd, Google, Bing, and Yahoo introduced schema.org – a structured data markup language for web pages. Similar to the trio’s pervious 2006 sitemaps.org release, schema.org is their next collaborative effort to bring a more universal process of communicating with search engines.

Schema.org is meant to further support the push for a universal approach to communicating with search engines, as it will allow Google, Bing and Yahoo to create a common vocabulary for structured data markup on web pages – hence the term schema. “Schema” derives from the Greek language and means “to shape.”

The schema.org site will act as a one-stop resource for webmasters looking to add markup to their pages, to help search engines better understand their websites. Likewise, the markup types may be used for future improvements to help people find your content more easily when searching.

In essence, the markup language contains little data tidbits for web elements, such as restaurant ratings and reviews, movies and locations, and even cooking times for recipes.

Both Google and Yahoo have supported structured markup for a couple years now and schema.org has elements both Yahoo’s longtime Search Monkey project and Google’s rich snippets. However, schema.org contains a lot of new markup types from the pervious data projects.

The site offers more than 100 new types of structured data. It also ported over all of the existing rich snippets types. Here are a few of the more popular types:

• Creative works: CreativeWork, Book, Movie, MusicRecording, Recipe, TVSeries
• Embedded non-text objects: AudioObject, ImageObject, VideoObject
• Event
• Organization
• Person
• Place, LocalBusiness, Restaurant
• Product, Offer, AggregateOffer
• Review, AggregateRating

According to Google, they expect to see an influx in adoption with this latest co-sponsored release:

“Adoption by the webmaster community has grown rapidly, and today we’re able to show rich snippets in search results more than ten times as often as when we started two years ago.” http://goo.gl/gXt9M

Yahoo recently broadened their mobile search display to enhance and expand their search results to provide a better mobile experience.  Yahoo’s new enhancements  improve how their search result pages are organized and displayed. Results are now exhibited in a more organized fashion displaying the latest web results, entertainment topics, local business listings, stock information, Twitter results, images, videos and news in order of relevancy. 

 

 

As you can see in the above screen shots, Yahoo’s mobile search results are now neatly packaged to better accommodate their mobile users and offer a better experience. Users can now find what they are looking for faster and more easily while on the move.

Yahoo’s new mobile search enhancements were made available at  http://m.yahoo.com for most iPhone owners and people using Android 2.0 and above. More devices and countries will get the new mobile search experience in future months.

Yahoo has taken a new approach and is catering their offerings to better suit the needs of smart phone users. They are taking into consideration user behavior on a mobile device being different than on a desktop or laptop. Yahoo is embracing an ever growing industry and has recognized the increasing importance of reaching consumers when they’re on the go, which all businesses should recognize at this juncture if they have not already.