The research firm emarketer released so-called M-Commerce numbers for 2012 last week, and the numbers were staggering. Emarketer estimates that mobile shopping jumped 81% overall last year to nearly $25 billion, capturing 15% of all online sales.

And that’s just the beginning. Emarketer estimates that sales from tablets and mobile phones combined will jump to more than 37 billion this year.

This isn’t surprising when you consider that mobile customers are everywhere. When they’re not “second-screening,” they’re shopping for shoes while pumping gas, looking for a broker while enjoying a latte, or sending flowers while waiting in line at the bank.

In order to take advantage of these trends, you not only need a mobile website, you have to make sure that people can find it.

That’s why it’s time to get your mobile house in order.

If you don’t have a mobile website, get one. If have one, make sure it’s search engine optimized, while ensuring your mobile content is user-friendly.

From there, make sure potential customers can find you by encouraging social and review site users to check in, running ads that target mobile devices, and sending them to simple, user-friendly landing pages with click-to-buy-capability where applicable.

Do these things and you stand the chance of having a very, very good year.

Mobile devices are changing the way that users interact with the web. This means that your site has to be ready for the onslaught of mobile users who want fast, digestible information at their fingertips. But what makes a winning mobile website?

In a word, brevity. The best mobile sites offer limited content that focuses on key information and calls to action. To accomplish this, it’s important that you:

• Limit scrolling

• Use bullets

• Use white space to give your users’ eyes a break

The best mobile sites help bridge the digital divide by turning passive users into living, breathing customers. They do this by offering:

• Special features such as check-in offers and mobile-only deals

• Click-to-call functionality

• GPS functionality

Of course, you have to make it easy for users to find your mobile site in the first place. Unlike desktop search, where content is king, mobile SEO is all about design. Specifically, Google is looking for mobile friendly design that offers users the best possible on-page experience. Google has indicated that the most optimized mobile sites will be built using responsive design and device-specific HTML.

Outside of following Google’s best practices, you can drive traffic to your mobile site by:

• Linking the QR codes on your printed ad copy to your mobile site

• Making your website location friendly by adding location information directly on your homepage

None of this means that keywords are out. The content on your mobile site – however limited – should be optimized for your business, purpose and audience. That’s a best practice that will never go out of style.

Skyfire is a mobile browser that brings social media features to its users. Have you ever wanted to share information you have found while browsing on your mobile phone? Skyfire allows you to accomplish this and more.

Some of the features Skyfire offers are video capability which includes flash, popular content, which displays the most popular content of your friend and Facebook. Another great functionality is the Fireplace Feed Reader, which just provides links from your Facebook feed. This includes the ability of the browser to link your facebook profile with it. With one touch you can access your Facebook profile, places, status updates among other features, making it easier to handle your Facebook account without having to open a new application on your mobile device to make an update or add a link.

When it comes to making a search in this mobile browser, you have the ability to choose specific places you would like your search to be made on, such as on Google, Facebook, Twitter and many other sites. This search feature combined with the option of changing the user agent gives the user the ability of viewing the mobile version of the site or the actual desktop version.

Currently, the newest version of skyfire is only available for android devices running Android 2.0 or higher, and it can be found on the Android marketplace. We hope to see this new feature available for other mobile devices soon. This browser shows how important mobile search use has become, since it’s easily available for people to use and it makes social media and SEO strategies for your company very important.