A well structured website with as many uniquely targeted pages as possible will often give websites more reach in the search engines. This is even more important given the fact that, a) Google will now start serving up more results from a website for a particular query and b) Google’s recent “Mayday” update will reward pages that have optimized for “longer tail keyphrases” with better rankings. So, with that being said, how do we ensure that these deeper level pages are crawled, indexed and will rank well?

Matt Cutts of Google recently stated in an interview, “… the number of pages that we crawl is roughly proportional to your PageRank”. If this is the case, then cultivating good links to your site so the PageRank flows to as many pages as possible is imperative so Google and other search engines may find these deeper level pages. Once the spiders get there, they need to see that these buried, internal level pages are targeting keyphrases that are much more exacting or “longer tail” than that of the keywords targeted on the higher level pages.

This is very important information for anyone considering Search Engine Optimization and should be taken seriously to get the best results for your site as a whole. The more you think about keyword targeting for the deeper pages on your site, the more of that valuable search engine real estate you will acquire.

There are a variety of ways to gain traffic to your site, many of which can cost a pretty penny, but if you are going to pay for traffic you ought to drive as much free traffic as possible as well.

Below are three easy steps to gaining better organic positions and more FREE traffic to your site:

1. Content, Content, Content

Content is King. Search engines love content. The more content that there is on your website the more opportunities you are giving searchers to find you. The goal behind gaining higher search results is to get more visitors to your site. Unique content will help boost your site’s rankings.

4 easy ways of creating content on your website:

1. Translate everything into text. Search engines can’t read images.
2. Turn PDF’s into HTML, since PDFs ultimately lead search engines into a dead end.
3. Don’t hide important content behind forms. Search engines aren’t able to fill out forms.
4. Create an onsite Blog. Give the engines fresh content frequently. Sites that consistently update their content tend to rank better with the search engines.

2. Keyword Rich Content

Each page should focus on its own single unique keyword phrase giving your site the ability to rank for a variety of keywords. Having multiple key phrases on one page will dilute your keyword density and the ability to rank for important key phrases. Make sure to include your key phrases throughout your static content, as well as in your Meta Data (title, description and keywords). Keyword density is a measure of how many times a keyword appears within the page. As a best practice you should aim for a keyword density of approximately 4-7%. Anything higher runs the risk of looking like keyword “stuffing” which is frowned down upon by the search engines. If the keyword appears too many times, then it does not look natural and can result in poor search engine results. Here are a few free tools to check your keyword density:

http://www.morevisibility.com/tools/keyword-density/

3. Site Speed

Google has formally introduced speed into their ranking algorithm, so being aware of how fast your site loads should be of the utmost importance to you. Even more importantly then how the search engines take into account your load time, remember that by improving your site’s speed, you’re also improving your visitors experience. Here is a free tool to seeing how quickly your website loads:

http://www.websiteoptimization.com/services/analyze/ 

These are just three of many easy-steps to achieving higher rankings and more FREE traffic to your site.

Whether you think so or not, every company has news.  From new product and service offerings, to the promotion of employees, every company can use these tidbits of information for press releases.  Once the press release is written, now you need to know what to do with it.  First, submit it through a feed service.  There are many to choose from on the web both free and paid.  The paid submission sites will give you more options in terms of distribution and analytics.  But, it is understandable that while you may be your own PR department, you may not have the budget to always do a paid distribution.  If this is the case, the free sites will suffice. 

After you have sent your press release via syndication services, it is important to also incorporate it into your site and your social media channels.  Post your release to your news page, your Facebook wall and Tweet it through your Twitter account.  Posting your release to your site and social media channels will give it maximum exposure to your fans, followers and website visitors.

When you submit your press release to multiple locations, you also have the chance of it being “picked up” or republished by many other websites.  It can then be reposted to other sites and you can receive benefits such as increased traffic and backlinks.  For the best possible chance of this, make sure your press release is well written and includes some links to the best pages of your site.