Articles in the SEO Theory Category

If Only AJAX Were SEO Friendly, Or Is It?

January 8th, 2007 by admin

AJAX allows a developer to query a local or remote data source and render that content right to the browser without refreshing or reloading the page. This gives the user a much more responsive experience, if you have ever used Google Maps or the new web apps like Google’s Docs & Spreadsheets beta, you will no doubt understand the power of this wonderful technology. Now with all the new AJAX toolkits out there it is easier then ever to dive in and use this technology in your web projects. Expect to see it in use very often in the coming years.

Recently I tried to find any information I could regarding SEO and AJAX. I have had much fun playing with it in the past and wanted get back into it, but this time I am questioning it from a SEO perspective. I have yet to find a good reliable solution to get AJAX content indexed.

Even though I love AJAX, It has one MAJOR downfall. In a typical AJAX application the “meat” of the content is in javascript which means that search engines will never get to see that content you have put so much time into making. One way around this that I know of would be to create a plain HTML version of your content just for the search engines or those without browsers that support javascript, but this is not ideal by any means.

Until search engines are able to parse content out of javascript I would stay away from using AJAX for anything that involves content you would want indexed. For now I guess AJAX is still in the same boat as Flash. I will continue to look more into this topic, If anyone has any ideas please comment.

Posted in SEO & Technology, SEO Theory | 1 Comment » |

Search for Your Face Online

December 27th, 2006 by John Carcutt

I admit it; I love the TV show “Vegas”. One of the things I always found fascinating in that show was the facial recognition tool they use in the security room. It is great the way they scan through a database of faces and find a match to someone they just video capped from the security cameras. It’s basically a search engine for faces.

What if everyone had access to this database, what if you could search for a face online or even the opposite, find a face and click it to get detailed info on who it is. Well, you’re not going to have to wait long. A new search plug-in coming from Polar Rose will allow you to do just those types of searches.

The plug-in is due to be launched in beta during the first quarter of 2007 and will be available for both FireFox and Internet Explorer. According to Polar Rose, you will be able to click on a persons face and find out who they are and some data about them or enter a name and see a collection of photos of the person. They claim it will work on any photograph publicly available online. I can already imagine the outcries of the security zealots out there, but that is a topic for another article.

Looking at the big picture however, I think challenging the basic notion of how search works is the most interesting aspect of this new tool.

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Posted in SEO Theory, Social Media | 2 Comments » |

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