Optimized Website Design
There was a time when web design was viewed purely as an art form. Although the tools and technologies were rudimentary, designers equated success with creativity and artistic expression. Unlike print, web sites presented a wide open canvas from which to paint.
The potential was limitless and so were the new challenges. The biggest hurdles were not the SEO issues, but rather the mechanics and functionality of sites. Complicating the picture were the slow connection speeds and bandwidth issues that existed for the first several years of the internet. The notion of Optimized Website Design was barely on the radar screen.
Moving forward, the evolution on all levels has been tremendous, including the correlation between design and SEO. The MoreVisibility Optimized Website Design program emanates from the recognition that in today's highly competitive online environment, it is prudent to design or redesign a site in a way that satisfies the criteria of the search engines, while also providing a compelling user experience, i.e. Optimized Website Design.
Striking an Optimized Website Design balance is a unique task that many companies have never previously attempted. MoreVisibililty has significant experience in this area, particularly in understanding what the search engines are rewarding design / functionality-wise and translating that into a compelling site and user experience. We have an ability to anticipate project challenges and maintain an effective line of communication with our clients.
In addition to all of the Optimized Website Design elements, optimized copy for the site is also fundamental. The writing of copy to achieve an Optimized Design website requires a different mindset than traditional copywriting. Succinctness is not always rewarded. We can write copy, optimize copy or train on how to write it, depending on the client's needs.