Optimized Web Design

There is no better marketing investment today than in developing a well-conceived and executed web strategy. While there are a host of dimensions tied to achieving impressive online results, the issues surrounding design are central to the equation.

The look and feel of a site is essentially the outer coat of paint on the project. It should have a nice glow to it, yet more importantly, convey the theme of the site in a way that both encourages further discovery (stickiness) and also drives visitors toward a favorable outcome.

MoreVisibility has identified four critical components of Design that affect a company’s online performance. We consult in each of these areas and have a full-scale Design Team prepared to tackle these projects. The services include:

Optimized Website Design

Optimized Website Design is the centerpiece of our Design services. The essence of the program is a philosophical belief that if a site is being designed or redesigned, it should be done with SEO in mind. We have a team of talented Web Designers and Programmers who work very closely with our Natural Search Department. They collaborate to develop Websites that are both compelling and search-engine friendly.

Landing Pages

To drive a higher level of qualified conversions, MoreVisibility has developed a considerable expertise in Landing Pages that are aligned with the needs of the searcher, the keywords being searched for and the ad copy in the search results. As the number of SEM advertisers has increased for most keywords, landing page quality and relevance has became increasingly important for optimal SEM results.

E-Commerce

If the goal of a Website is to consummate a sale, then the e-commerce component of the site needs to be designed intuitively and execute transactions flawlessly. Given that there are numerous e-commerce platforms available, it is vital to select the best program for the unique needs of each Website. MoreVisibility has detailed knowledge of these platforms along with an understanding of their SEO-related implications. We listen closely to clients’ objectives and integrate the most appropriate e-commerce solution depending on their needs.

User Experience

Searchers rarely spend meaningful time on Websites that fail to measure up to their expectations from a User Experience perspective. There are just too many alternative sites to visit. A site will succeed in direct relation to the degree that it satisfies the needs of its target audience. MoreVisibility is extremely skilled in the essentials of site functionality and has a successful track record in a multitude of Website applications and industries.