The growth of competition on the Internet, the increased significance of driving qualified traffic and the expense associated with generating that traffic has helped to bolster the Affiliate Marketing channel.
Affiliate Marketing differs from many of the other prominent online marketing channels in that the financial risk to the advertiser is considerably less, as the affiliate is compensated only after a sale or lead has occurred. That being said, there are other nuances and challenges that are completely unique to this environment. The hurdles in developing a successful program range from selecting the most appropriate affiliate network, to presenting affiliates with a compelling value proposition, to optimizing the program for increased exposure and results.
While not every company’s products or services are a reasonable candidate for Affiliate Marketing, many are, particularly those businesses that seek to drive visitors to an action step of one type or another. Likely candidates to thrive include sites with ecommerce or lead generation components, in somewhat defined markets.
MoreVisibility has developed both a keen understanding of the inner workings of the important Affiliate Marketing networks along with an ability to guide a client through program setup and ongoing program management. In addition, we understand the importance of balancing Affiliate Marketing with your other online marketing initiatives. We have reaffirmed the industry axiom that attaining impressive results is the culmination of a number of factors that benefit from continuous attention. Our team has the skills and methodologies to help any organization evaluate and leverage this valuable channel.
Besides managing Affiliate Marketing programs for companies, MoreVisibility offers training for those that prefer to manage their own Affiliate Marketing campaigns.