Recap of “Conversion Rate is Dead” webinar with WOMMA, and discussion of announcement of Google Analytics Premium Service
Thursday September 29, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 29 and discussed the importance of utilizing web analytics to understand the effectiveness of your online marketing and website performance. Specific topics included:

• The current definition of what a “conversion” is
• Selecting the right web analytics platform based on your goals and needs
• Measuring social media, including Klout
• An introduction to Google Analytics Premium for enterprise level websites

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Special Guest Pat McCarthy, Social Media Coordinator & Blog Editor for WOMMA
Thursday September 22, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 22 with WOMMA’s Pat McCarthy, live from Social Media Week Chicago. We discussed the importance of word-of-mouth marketing and customer engagement.

• Encouraging customers to comment, share and talk about brands
• Measurement of engagement – beyond just likes and follows
• The future of engagement will be to create even more relevant and valuable content for audiences

MoreVisibility is pleased to offer a special webinar, Conversion Rate is Dead: Long Live Meaningful Metrics, Real Insights & Actual Analysis! Important: what really is a conversion and what are common pitfalls? next Wednesday, September 28 at noon EST. For more information or to sign up:     http://morevisibility.eventbrite.com/

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.