Twitter has exploded onto the social media circuit in recent years. More and more companies are creating accounts and establishing a Twitter presence – to the point where it’s become a standard marketing practice. But, just like any other social media account you initiate, a Twitter account is not something you just create and forget about. To reap any benefit, it should be cultivated properly, starting with these basics:

• Optimize your page and tweets – Just as you would use optimized copy for your website, do so for your Twitter account by posting keyword rich tweets and profile information. Use target keywords on your profile page and make sure to use keywords in your Tweets.
• Optimize your Twitter Bio – This is an extension of the above rule. In search results, the bio section of your Twitter profile acts as the description metadata. You will want to make sure it is optimized to increase click-through rates.
• Link – You will responsible for most of your initial Twitter traffic when you first create your profile. Help your Twitter presence become popular by posting links to it on your main website and other social media channels. You should also include a link to your Twitter account in any new content you create. This will help your new account catch on with users.
• Link Back – This is an important part of having a Twitter account: it’s an avenue to build links to your other content. Make sure the URL to your main site is posted in your profile and tweet about any new articles or content you produce.

Most importantly, don’t lose site of Twitter’s real purpose: to act as a medium of interaction with your customers. Build up your Twitter account keeping the user experience in mind. When you create content for search engines and not for people, it will inevitably lose out.

Top 5 Things You Should Know About Google+ for Businesses
Thursday November 17, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place today, November 17 sharing recommendations about what you should be thinking about or doing for your Google+ Page for your business. The topics discussed included:

• Using Circles to manage your followers
• Determining and managing content for your page
• Choosing the right Admin since the function currently cant be shared or transferred

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Google’s New Change to Keyword Search will Impact Data for Analytics
Thursday October 27, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, October 27 discussing the important new announcement from Google, regarding a change in the way keyword search data will now be gathered.    The topics discussed included:

• The root of the change:  keyword search data will now take place over a secured server
• New analytics keyword return :”not provided”
• Privacy of the users will be protected, but at what cost for online marketers?

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Introduction to WITI – Women in Technology International, with special guests Paula Gould @WITI and Amy Lipton @liptonaj
Thursday October 20, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, October 20 with special guests Paula Gould and Amy Lipton from WITI which has promoted the inclusion of women in leadership roles in Tech for over 22yrs and hosts monthly local networking events.    The topics discussed included:

• Using social media for membership communication and recruitment
• A recap of the recent WITI Summit
• Current Hot Topics in the Industry

MoreVisibility is proud to be presenting a special webinar with #WITI next Wednesday at 3 EST “Are You Capitalizing on Google Analytics?”  Registration link: http://www.witi.com/center/webinar/2767/Are-You-Capitalizing-on-Google-Analytics/?/

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Social Media for StartUps, with special guest Elizabeth Thorp
Thursday October 13, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place today, October 13 with special guest Elizabeth Thorp from www.poshbrood.com, a curated catalog of mom-tested hotels and travel agency.    The topics discussed included:

• The best ways to use the social media channels to build a following
• Measurement tools for social media
• Poshbrood Brand Expansion plans based on audience engagement

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Special Tribute to Steve Jobs, his contributions and inspiration.
Thursday October 6, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday October 6, and was an open forum to memorialize, honor and remember Apple creator Steve Jobs.  Stories, quotes and images were shared as a tribute to the visionary leader who shaped the emergence of technology into the consumer marketplace.

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Recap of “Conversion Rate is Dead” webinar with WOMMA, and discussion of announcement of Google Analytics Premium Service
Thursday September 29, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 29 and discussed the importance of utilizing web analytics to understand the effectiveness of your online marketing and website performance. Specific topics included:

• The current definition of what a “conversion” is
• Selecting the right web analytics platform based on your goals and needs
• Measuring social media, including Klout
• An introduction to Google Analytics Premium for enterprise level websites

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Special Guest Pat McCarthy, Social Media Coordinator & Blog Editor for WOMMA
Thursday September 22, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place yesterday, September 22 with WOMMA’s Pat McCarthy, live from Social Media Week Chicago. We discussed the importance of word-of-mouth marketing and customer engagement.

• Encouraging customers to comment, share and talk about brands
• Measurement of engagement – beyond just likes and follows
• The future of engagement will be to create even more relevant and valuable content for audiences

MoreVisibility is pleased to offer a special webinar, Conversion Rate is Dead: Long Live Meaningful Metrics, Real Insights & Actual Analysis! Important: what really is a conversion and what are common pitfalls? next Wednesday, September 28 at noon EST. For more information or to sign up:     http://morevisibility.eventbrite.com/

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

Social Media Marketing with Guest Emily Creech
Thursday September 15, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place today, September 15 with MoreVisibility Client Strategist, Social Media Specialist and guest Emily Creech.  We discussed the past, present and future of Social Media including:

• Opportunities and Success Stories with Social media
• The top mistake businesses continue to make with Social Media
• The evolution of Facebook, introduction of Google+ and what’s next

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.

News Round Up
Thursday September 8, 2011

MoreVisibility’s Twitterchat (#MVCHAT) took place today, September 8. We discussed the late breaking news that has been announced over the past couple of weeks, including:

• Steve Jobs (Apple) Resigning
• Carol Bartz (Yahoo) Fired
• GA Multichannel Funnels Released
• New Facebook Updates
• Google’s recent purchases

MVCHAT is a weekly 30 minute discussion starting at 3:30 pm (EST) covering a variety of online marketing topics. Clients, advertisers, and online marketing enthusiasts are invited to participate in this rapid-fire conversation by following and including #MVCHAT in tweets. Read more about #MVCHAT in the news here.