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Use Google Analytics to Maximize
Your Multichannel Marketing

As Google Analytics Certified Professionals, MoreVisibility is on top of the latest features available within the program interface.This two part, on-demand, webinar series covers the essentials to monitor and measure marketing results - both online efforts as well as offline.

Dates & Time	Title & Description
Available On-Demand	Webinar # 1 - CPC Advertising Tracking AdWords and Beyond Topics Include: Syncing your Google Analytics and Google AdWords account Tagging all of your CPC destination URLs for Google Analytics Setting up goals and determining where to place Conversion Tracking code Using the new AdWords reporting section in Analytics (to analyze efforts) How Google Instant and Yahoo/Bing Search Alliance affect Analytics Why are my visits different from my clicks?
Available On-Demand	Webinar # 2 - Measuring Marketing Success Online or Offline Topics Include: Analyze email marketing campaign performance Steps to take when your online marketing goes live Create annotations & custom reports for more robust tracking Uses of advanced segments: Mobile, Social tracking and more Social Media efforts (tagging bit.ly links, identifying results, etc.) How CPC is used to leverage other marketing campaigns

Dates & Time

Title & Description

Available
On-Demand

Webinar # 1 - CPC Advertising Tracking AdWords and Beyond

Topics Include:

Syncing your Google Analytics and Google AdWords account
Tagging all of your CPC destination URLs for Google Analytics
Setting up goals and determining where to place Conversion Tracking code
Using the new AdWords reporting section in Analytics (to analyze efforts)
How Google Instant and Yahoo/Bing Search Alliance affect Analytics
Why are my visits different from my clicks?

Available
On-Demand

Webinar # 2 - Measuring Marketing Success Online or Offline

Topics Include:

Analyze email marketing campaign performance
Steps to take when your online marketing goes live
Create annotations & custom reports for more robust tracking
Uses of advanced segments: Mobile, Social tracking and more
Social Media efforts (tagging bit.ly links, identifying results, etc.)
How CPC is used to leverage other marketing campaigns

Details
Each webinar is approximately 60 minutes. The fee for both recorded webinars is $149. Once your registration is confirmed, you will receive webinar access instructions via email.

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MoreVisibility
925 South Federal Highway, Suite 750
Boca Raton, FL 33432 www.morevisibility.com

800.787.0497

ph: 561.620.9682

fx: 561.620.9684

Use Google Analytics to Maximize Your Multichannel Marketing

Webinar # 1 - CPC Advertising Tracking AdWords and Beyond

Webinar # 2 - Measuring Marketing Success Online or Offline

Use Google Analytics to Maximize
Your Multichannel Marketing