January 2008 Webinar Series
Live Dates & Time |
Title & Description |
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Available
On-Demand Only
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Webinar 1: Affiliate Marketing
Learn how to utilize Affiliate Marketing to drive qualified leads to your website. Many companies are successfully leveraging Affiliate Marketing to offset higher CPC costs.
- Differentiate between affiliate networks and understand how they can benefit your marketing efforts.
- Tactics for managing your affiliate program internally and the responsibilities involved.
- Strategies for developing a profitable campaign and assuring your offer stands out to the affiliate community.
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Available
On-Demand Only
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Webinar 2: Landing Pages & Google Analytics
Convert a higher percentage of visitors into sales leads with better landing pages. Discover how to track your results with Google Analytics and adjust campaigns accordingly.
- Analysis of Landing Pages and applications.
- How search engine quality scores / rankings affect Landing Pages, and pay-per-click marketing efforts.
- Google Website Optimizer tool and benefits.
- Using Google Analytics to evaluate Landing Page performance and establishing a testing protocol.
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Tues, Jan 29th & Thur, Jan 31st
1:00PM EST
Also Available
On-Demand
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Webinar 3: Google Linking Strategies & Content Targeting
Google places significant emphasis on Link Building. Learn key tactics for growing your link base, establishing relevancy and satisfying the algorithmic requirements of the search engines.
- How to develop quality inbound links and specific link types to avoid.
- Ways to create content that is properly aligned with the keywords being targeted.
- Techniques to ensure a Best Practices, “White Hat” approach.
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Available
On-Demand Only
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Webinar 4: Advanced Tactics for Google AdWords
Discover tools available within Google AdWords that will simplify and improve your paid search efforts dramatically. Find out how other companies have improved ROI through more efficient program management.
- Google Website Optimizer - Testing MultiVariate Landing Pages.
- Google AdWords Editor - Performing bulk campaign changes.
- Google Ad Scheduler - Controlling budget and ad display to attain maximum coverage.
- Optimizing Google's Content Network, including Site Targeting.
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Details
Each webinar is one hour, with Q & A session to follow (approx. 75 minutes total).
The fee for each webinar is $149, three for $399 or all four for $499 (once your registration is confirmed, you will receive webinar access instructions via email within 1-2 days).
Space is limited. Register Now.
