Boot Camps for Google AdWords & Beyond

Dates & Time

Title & Description

Tues. July 15th


Thurs. July 17th


1:00 PM EST


Also Available
On-Demand

Session 1: The Basics of CPC Advertising & Google AdWords


Essential Tutorial for Google AdWords

  • What is cost-per-click marketing and why it's so important
  • How to open a new Google AdWords account
  • The terminology and jargon used in cost-per-click marketing
  • Basic AdWords settings - daily budgets, bids, and more
  • Other AdWords settings - geo-targeting, position preference, ad scheduling, etc.
  • Bidding, keyword and ad copy strategies to boost ROI
  • Google AdWords content network explanation and recommendations

Tues. July 22nd


Thurs. July 24th


1:00 PM EST


Available
On-Demand

Session 2: Advanced Google AdWords Tools & Options Beyond Google


Boost ROI With These Tactics

  • Conversion Optimizer, site exclusions and ad diagnostics
  • Site-targeting campaigns and cost-per-action campaigns
  • Key reports in Google AdWords to monitor results
  • Conversion tracking and set-up
  • Google Analytics with a focus on auto reporting features
  • Overview of other CPC programs - Yahoo!, MSN, ASK - features and specialties
  • Introduction to vertical CPC advertising - Business.com and SuperPages.com
  • Shopping feeds - BizRate, PriceGrabber, and others

Details
Each webinar is one hour, with Q & A session to follow (approx. 75 minutes total). The fee for each webinar is $149 or both for $279. Once your registration is confirmed, you will receive webinar access instructions via email within 1-2 days.

Space is limited. Register Now.

The Basics of CPC Advertising & Google AdWords:

$149 

Pick Dates to Attend:

Advanced Google AdWords Tools:

$149 

Pick Dates to Attend:

Name:

Phone:

Company:

Address 1:

Address 2:

City:

State:

Zip Code:

Email Address: