Advanced CPC Tools on Adwords & Options Beyond Google

Our advanced bootcamp session is for those who have already launched a campaign and are looking to elevate their knowledge and maximize CPC efforts and ROI. We will focus on tactics and techniques within Adwords as well as many other Engines to consider.

Some of the topics we will cover include:

1. Advanced AdWords options (conversion optimizer, advanced tools, etc.)
2. Site-targeting and cost-per-action campaigns
3. Key reports in Google AdWords to monitor results
4. Conversion Tracking and setup
5. Google Analytics with a focus on auto reporting features
6. Other CPC Programs overview - Yahoo, MSN, ASK – features / specialties of each
7. Introduction to vertical CPC Advertising - Business.com and SuperPages
8. Shopping feeds - BizRate, PriceGrabber, etc.