The Fundamentals of Search Engine Marketing

Topics Covered Include:

• Overview of SEM - what is cost per click (cpc) marketing and how it works
• Landscape of the search universe ... Google and beyond
• SEM campaign "Best Practices" and tips, including budget, engines, ad copy and keywords
• Using analytics to track results and maximize ROI
• Beyond traditional Paid Search - Learn about contextual ads, local search, geo-targeting ads
• Strategies to use SEO & SEM together
• And more!