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Topics Covered Include:
- Overview of SEM - what is cost per click (cpc) marketing and how it works
- Landscape of the search universe ... Google and beyond
- SEM campaign "Best Practices" and tips, including budget, engines, ad copy and keywords
- Using analytics to track results and maximize ROI
- Beyond traditional Paid Search - Learn about contextual ads, local search, geo-targeting ads
- Strategies to use SEO & SEM together
- And more!
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