The Fundamentals of Search Engine Marketing

The Fundamentals of Search Engine Marketing 

Topics Covered Include:

  • Overview of SEM - what is cost per click (cpc) marketing and how it works
  • Landscape of the search universe ... Google and beyond
  • SEM campaign "Best Practices" and tips, including budget, engines, ad copy and keywords
  • Using analytics to track results and maximize ROI
  • Beyond traditional Paid Search - Learn about contextual ads, local search, geo-targeting ads
  • Strategies to use SEO & SEM together
  • And more!
Price: $149.00
 

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