The Fundamentals of Search Engine Optimization

Topics Covered Include:

• Overview of SEO - what is it and how it works
• Law firm "Best Practices " and Website fundamentals for SEO
• Tools and tactics to help your firm track results
• Learn about: meta tags, keyword research, SEO copywriting/content & more
• Insight into off-site SEO: Linking, Directories, Social Media, Blogs, etc.
• Overcoming hurdles internally if your firm has an "old school" mentality
• And more!