The Basics of CPC Advertising and Google Adwords

This first course in our Adwords Bootcamp will cover everything you need to know to get started. All of the basics of CPC marketing will be covered as well as specific Adwords training on many features within the system.

Some of the topics we will cover include:

1. What is “cost-per-click” and why it’s important?
2. How to open a new Google Adwords account
3. The terminology and jargon used in cost-per-click marketing
4. Basic AdWords settings - daily budgets, bids, and more
5. Other AdWords settings - geo-targeting, position preference, ad scheduling, etc.
6. Bidding, keyword, and ad copywriting strategies to boost ROI
7. Google AdWords content network explanation