Digital Analyst Job Description:

Boca Raton, FL

MoreVisibility is seeking an innovative thinker with exceptional attention to detail and problem-solving skills to work within their Agency. The core responsibilities for this role include data visualization/dashboard creation and implementation, as well as troubleshooting and modifications to configurations, as well as performing detailed site analysis and presentations. There could also be the need to define and conduct multivariate website testing experiments, on behalf of our clients. Experience working with web data and web analytics-oriented tools is a must. Google Analytics, Google Data Studio and Google Optimize platforms are most preferable, for analysis, testing/reporting and data visualization needs.

Position reports to the Vice President, Digital Services and is a member of our analytics department and includes significant collaboration with our agency Analytics Evangelist within the department, as well as our Client Services team (and other departments as defined or needed).

Digital Analyst Responsibilities

  • Outline and manage baseline Google Data Studio implementations and account configurations based on unique data needs and business requirements.
  • Audit and/or troubleshoot (modify) existing GDS implementations to ensure data quality, eliminate reporting challenges or prepare for the GA4 transition.
  • Conduct website “deep dives” and on-demand analysis for our clients, specifically centered around Google Analytics and marketing campaign analysis.
  • Present and effectively communicate data and insights to high level clients. Strong communicator and adept at providing supporting evidence for recommendations and suggestions offered.
  • Identify data patterns (positive or negative) as they impact advertising campaigns underway, along with site usability or performance metrics.
  • Collaborate with technical and non-technical personnel, internally (colleagues) and externally (clients) for questions, client/sales support, and training.
  • Help drive the company’s revenue across all service areas, while aiding in support and services for existing clients relying on our efforts in this department too. Identify upsell and cross-sell opportunities for website improvement, expansion of ad campaigns or justification of renewal. Assist in the documentation or materials needed to close sale (led by Services or Sales team member).

 

Digital Analyst Job Requirements

  • 2+ years’ experience using Google Analytics and/or other web data platforms.
  • Knowledge of Google Analytics 4 for the purposes of analyzing data within the interface and reporting on GA4 data in Data Studio.
  • Ability to create Google Data Studio dashboards based on user interest, request or need.
  • An understanding of data gathering analysis and visualization principles and the ability to apply them in practice.
  • Extreme attention to detail.
  • Excellent communication skills (verbal and written) with non-technical and technical people.
  • Strong interest in web analytics and statistical methodologies Core critical thinking skills reqd.
  • B.A. / B.S. Preferred.
  • Solid understanding of user experience practices and principals.
  • Strong critical thinking skills.
  • Ability to adapt well in a fast-paced environment.

Compensation & Location

Competitive salary plus robust benefits and employee perks program (M.O.R.E.).

Position can be fully remote if desired, from within the United States. Our office is in South Florida (Boca Raton) so hybrid or in office working with colleagues is also possible, as desired needed. Employee is to provide high speed Wi-Fi if/when working from home. A company laptop (PC) is provided.

For those out of the South Florida area, it is expected there will be onsite visits requested once a quarter (company will cover expense of flights/gas, hotel) for team building or company events, department and/or client meetings.

Employee Benefits

  • Competitive Salary & Bonus Plans

  • Medical, Dental, Vision & Life Insurance

  • Philanthropic Events

  • Employee of the Month, Quarter & Year Awards

  • 401(k) Plan with Profit Sharing

  • Paid Holidays & Vacation Days

  • Milestone Awards for Tenure

  • Team Building Activities

  • Bi-weekly “ All Agency” Update
    & Town Hall

  • Flexible work schedule (remote & in-office)

  • Paid Parental Leave + Phased Return

  • PTO for “Life’s Unexpected Events”

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