Digital Analytics Specialist Job Description

MoreVisibility is seeking an innovative thinker with exceptional attention to detail and problem-solving skills to work within their Agency. The Digital Analytics Specialist is an integral member of MoreVisibility’s Analytics & AI team, providing essential support for client engagements. Reporting directly to the Director of Digital Analytics & SEO, this role emphasizes data accuracy, insights generation, and the use of emerging AI-driven analytics tools.

Ability to be promoted to Senior Digital Analyst as early as 6 months in role, successfully meeting milestones

Digital Analytics Specialist Responsibilities

Implement and support Google Analytics 4 (GA4) and Google Tag Manager (GTM) setups based on client needs.
Conduct detailed website analysis, identifying insights that improve marketing effectiveness.
Regularly audit analytics setups, performing QA to ensure data accuracy.
Develop, maintain, and troubleshoot dashboards primarily using Looker Studio.
Communicate clearly and effectively with internal strategists and external clients, presenting data-driven insights.
Support internal documentation and the creation of standardized processes for analytics.
Participate in training sessions to remain up to date with analytics best practices and emerging AI-driven technologies.
Collaborate closely with SEO, Paid Media, and Technical SEO teams to unify client reporting.
Assist with evaluating and deploying new AI and automation tools for reporting and analysis.
Help drive the company’s revenue across all service areas, while aiding in support and services for existing clients relying on our efforts in this department too. Identify upsell and cross-sell opportunities for website improvement, expansion of ad campaigns or justification of renewal. Assist in the documentation or materials needed to close sale (led by Services or Sales team member).

Digital Analytics Specialist Job Requirements

2-3 years of experience with Google Analytics (GA4 preferred) and Google Tag Manager.
Proven skills in data visualization, particularly using Looker Studio.
Understanding of website analysis methodologies and digital marketing principles.
Interest and familiarity with AI and automation technologies related to digital marketing analytics.
Excellent communication and organizational skills, with the ability to clearly convey insights to diverse audiences.
Detail-oriented with strong critical thinking and problem-solving abilities.
Capable of thriving in a fast-paced, collaborative environment. Agency experience preferred.

Digital Analytics Specialist Preferred Qualifications

Bachelor’s degree in Marketing, Analytics, Computer Science, Statistics, or related field.
Experience or coursework involving SQL or Python.
Familiarity with CRM platforms (Salesforce, HubSpot) or other marketing automation tools.
Exposure or interest in predictive modeling, attribution modeling, and AI-supported analytics.

Compensation & Location

This is a remote position (limited travel may be required to our office in south Florida or elsewhere in US for client meetings).

Some of the interviews and portions of onboarding/training may be conducted virtually.

Salary plus a full benefits package and employee perks are offered. Details of all will be shared during the interview process.

Preference will be given to candidates who reside within South Florida.