Digital Content Specialist Job Description:

Boca Raton, FL

MoreVisibility is seeking a passionate Digital Content Specialist to join our Optimized Services department and help envision and execute content strategy for our clients.

This role will be responsible for analyzing the web presence of our clients, developing a vision for improving the client’s business KPIs using content, and then writing content and working with a designer where needed to bring that vision to life. While you won’t be required to have technical SEO or website development expertise, a lot of the work will involve clients making changes to their website, so a passion for and an understanding of the fundamentals of how search engines and websites work will be important.

The position reports to our Manager, Content Services (also interacting with the Vice President, Digital Services) and will work closely with our Account Management, Search Engine Optimization, and Design teams.

Digital Content Specialist Responsibilities

  • Audit the digital content of our client’s websites and identify opportunities for the improvement of existing content and the creation of new content based on the client’s data, target audience, keyword research, and business objectives.
  • Develop content strategies (to include organic social media) that outline a vision and prioritized roadmap for improving their business KPIs through the use of content.
  • Pitch creative content ideas to clients across multiple verticals (B2B and B2C)
  • Create (copywriting and editing) engaging content on behalf of clients.
  • Execute content strategies (including on-site and off-site content / organic social media management)
  • Interest in regularly following digital media trends, as well as staying on top of new channels to promote content.


Digital Content Specialist Job Requirements

  • Experience developing content strategies and creating content (copywriting, social media copywriting, design brief creation, etc.).
  • Experience with SEO and its impact on content strategy.
  • Experience measuring, reporting and presenting insights on content performance.
  • Expert attention to detail.
  • Knowledge of User Experience (UX) best practices for the web.
  • Understanding of website fundamentals and general limitations.
  • Ability to communicate internally to colleagues and externally to clients
  • Quick learner and creative problem solver.
  • Ability to multitask and work on several projects simultaneously.
  • Collaborates well with others on group projects to work toward a shared goal
  • Works well under pressure and tight deadlines.
  • Independent worker; self-motivated.

Compensation & Location

This is a permanent, full-time position. Preference given to those within South Florida able to work within a hybrid environment, but will consider someone to work remote, with some time required during the year at our office in Boca Raton, FL.

The interviews and onboarding/training will be conducted fully remote.

Salary plus a full benefits package offered.

Employee Benefits

  • Competitive Salary & Bonus Plans

  • Medical, Dental, Vision & Life Insurance

  • Philanthropic Events

  • Employee of the Month, Quarter & Year Awards

  • 401(k) Plan with Profit Sharing

  • Paid Holidays & Vacation Days

  • Milestone Awards for Tenure

  • Virtual Team Building Activities

  • Weekly “ All Agency” Update
    & Monthly Town Hall

  • Hybrid work schedule (remote & in-office)

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