Digital Content Specialist Job Description:

Boca Raton, FL

MoreVisibility is seeking a passionate Digital Content Specialist to join our SEO department and help envision and execute content strategy for our clients.

This role will be responsible for supporting the development and execution of content strategies for a variety of clients through the creation of optimized web and social content. This individual will drive the creative vision and execution of content initiatives through collaboration with content strategists, designers and web developers. While technical SEO and website development expertise are not required, a passion for and an understanding of the fundamentals of how search engines and websites work will be important. The ideal candidate is a self-starter with SEO knowledge, a strong creative digital portfolio and an adaptable writing style to fit our diverse client roster (B2B and B2C).

The position reports to our Director, SEO and Content and will work closely with our Account Management, Search Engine Optimization, and Design teams.

Digital Content Specialist Responsibilities

  • Plan, research, write and edit engaging web content on behalf of clients – including blog articles and core website content – that is optimized for SEO, meets audience needs, and follows established web and style guidelines
  • Develop blog editorial calendars based on overall website strategy, keyword research, performance metrics, and client priorities
  • Pitch creative content ideas to clients across multiple verticals (B2B and B2C)
  • Optimize content for search engine optimization, readability and user experience
  • Support the development and execution of content strategies (including organic social media) by working cross-functionally with content strategists, designers, web developers and others across the agency
  • Drive social media strategy from concept to execution, including creating social calendars with messaging tailored to each platform
  • Monitor and manage social media accounts on behalf of clients using social media management platforms like HubSpot and SEMrush
  • Use analytics and other SEO data to inform content decisions
  • Establish and maintain high quality of work from concept to completion


Digital Content Specialist Job Requirements

  • Excellent digital writing skills – relevant writing samples or portfolio required for consideration
  • Adaptable writing style that can capture the style, tone and voice of clients across industries (B2B and B2C)
  • Strong editing / proofing skills with expert attention to detail
  • Mastery of the English language and ability to articulate complex, often technical topics in plain language
  • An enthusiasm for learning and conducting research with an ability to regularly dive head-first into new clients and quickly grasp their industry, audiences and products / services
  • Knowledge of SEO, user experience (UX) and social media best practices
  • A passion for remaining up to date on industry trends and developments
  • Ability to communicate internally with colleagues and externally with clients
  • Ability to multitask and manage several projects simultaneously
  • Ability to work independently and collaboratively with team members across the agency
  • Quick learner and creative problem solver
  • Works well under pressure and tight deadlines
  • Highly organized, self-motivated and dependable
  • Desires continued professional improvement and actively contributes to a culture of innovation, excellence and accountability

Compensation & Location

This is a permanent, full-time position. We offer a working location that meets your needs – either remote or hybrid (our office is in Boca Raton, FL). There will be some time required during the year at our office, which you will have ample advance notice for.

The interviews and much of the onboarding/training may be conducted by team members working remote.

Salary plus a full benefits package and employee perks are offered. Details of all will be shared during the interview process.

Employee Benefits

  • Competitive Salary & Bonus Plans

  • Medical, Dental, Vision & Life Insurance

  • Philanthropic Events

  • Employee of the Month, Quarter & Year Awards

  • 401(k) Plan with Profit Sharing

  • Paid Holidays & Vacation Days

  • Milestone Awards for Tenure

  • Team Building Activities

  • Bi-weekly “ All Agency” Update
    & Town Hall

  • Flexible work schedule (remote & in-office)

  • Paid Parental Leave + Phased Return

  • PTO for “Life’s Unexpected Events”

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