Digital Content Strategist Job Description:

MoreVisibility is seeking a passionate Digital Content Strategist to join our Optimized Services department and help envision and execute content strategy for our clients.

This role will be responsible for analyzing the web presence of our clients, developing a vision for improving the client’s business KPIs using content, and then writing content and working with a designer where needed to bring that vision to life. While you won’t be required to have technical SEO or website development expertise, a lot of the work will involve clients making changes to their website, so a passion for and an understanding of the fundamentals of how search engines and websites work will be important.

The position reports to our Manager, Content Services (also interacting with the Vice President, Digital Services) and will work closely with our Account Management, Search Engine Optimization, and Design teams.

Digital Content Strategist Responsibilities

• Audit the digital content of our client’s websites and identify opportunities for the improvement of existing content and the creation of new content based on the client’s data, target audience, keyword research, and business objectives.
• Develop content strategies that outline a vision and prioritized roadmap for improving their business KPIs through the use of content.
• Pitch creative content ideas to clients across multiple verticals (B2B and B2C)
• Create (copywriting and editing) engaging content on behalf of clients.
• Interest in regularly following digital media trends, as well as staying on top of new channels to promote content.

Digital Content Strategist Job Requirements

• Experience leading content strategy and creating content (copywriting, design brief creation, etc.).
• Experience with SEO and its impact on content strategy.
• Experience measuring, reporting and presenting insights on content performance.
• Expert attention to detail.
• Knowledge of User Experience (UX) best practices for the web.
• Understanding of website fundamentals and general limitations.
• Ability to communicate internally to colleagues and externally to clients
• Quick learner and creative problem solver.
• Ability to multitask and work on several projects simultaneously.
• Collaborates well with others on group projects to work toward a shared goal
• Works well under pressure and tight deadlines.
• Independent worker; self-motivated.

*Prior Content Strategy and SEO experience required.

To Apply please email your resume to [email protected]

This is a permanent, full-time position located in our office in Boca Raton, FL. Given the current status of our office, the interviews and onboarding/training will be conducted remotely. Once our office fully reopens, we will welcome (and expect) all team members to return, allowing for some flexibility to work remotely thereafter.

Employee Benefits