SEM/PPC Campaign Manager Job Description:

Oversee the Interactive Marketing strategy and daily efforts of our clients, which could include: Keyword Search, Display Media, Shopping Feeds, Contextual and Behavioral Ads, to include the Social Networks. Provide support to less experienced team members, as well as to Department head, where needed.

SEM/PPC Campaign Manager Responsibilities:

Responsible for the management of the client’s digital campaigns (Google Ads, Bing Ads, 2nd tier engines, shopping feeds, vertical portals, social channels, etc.)

  •  Digital Media planning, to include keyword research
  •  Developing ad copy or creative
  •  Engine/Channel selection & budget allocation
  •  Landing page selection or guidance provided to client
  •  CPC and bid management activity
  •  Overall account strategy and maintenance, including quality control
  •  Leverage web analytics data to understand conversions and ROI, while  improving campaigns

Monitor advertising budget and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.

Report internally to team and externally to client on performance, results and campaign challenges, along with new ideas or emerging trends.

Research new advertising channels or platforms that could help improve client performance.

Optimize media efforts through analysis of data and analytics intelligence.

 

SEM/PPC Campaign Manager Job Requirements:

  •  “Best Practices” knowledge of Search Engine Marketing tactics and guidelines preferred.
  •  Must have experience with Cost-per-Click advertising networks to include:
    •  Google Ads, Bing Ads, Facebook, LinkedIn, YouTube, etc.
  •  Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
  •  Analyze data through web analytics programs and tell a story.
  •  Strong knowledge of Google Analytics needed.
  •  Attention to detail and ability to multi-task successfully is a must.
  •  MS OFFICE skills required, especially Excel.
  •  Analytical thinker — able to come up with solutions — Problem solver.
  •  Works well under pressure and deadlines.

PRIOR SEM OR CLIENT SERVICES EXPERIENCE REQUIRED

 

To Apply please email your resume to hr@morevisibility.com
LOCAL CANDIDATES PLEASE. This is an onsite, in-office position – No telecommuting or working remotely.

 

Employee Benefits

  • Competitive Salary & Bonus Plans

  • Medical, Dental, Vision & Life Insurance

  • Philanthropic Events

  • Employee of the Month Awards

  • 401(k) Plan

  • Paid Holidays & Vacation Days

  • Free Lunch on Wednesdays

  • Team Building Activities

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