SEM Campaign Manager Job Description:

Oversee the Interactive Marketing strategy and daily efforts of our clients, which could include: Keyword Search, Display Media, Contextual and Behavioral Ads, to include the Social Networks.
Leverage web analytics data to understand conversions and ROI, while improving campaigns.

SEM Campaign Manager Responsibilities:

Responsible for the management of the client’s CPC campaigns (AdWords, Bing, 2nd tier engines, vertical portals or channels, etc.)

  • Keyword research
  • Leverage web analytics data to understand conversions and ROI, while improving campaigns
  • Developing ad copy
  • Engine selection & budget allocation
  • Landing page selection
  • CPC and bid management
  • Overall account strategy

Monitor advertising budget and increase client’s ROI and conversion performance through recommendations of new strategies and ideas to test.

Report internally to team and externally to client on performance, results and campaign challenges, along with new ideas.

Research new advertising channels or platforms that could help improve client performance.

Optimize efforts through analysis of data and analytics intelligence.

SEM Campaign Manager Job Requirements:

  • "Best Practices" knowledge of Search Engine Marketing tactics and guidelines preferred.
  • Must have some experience with Cost-per-Click advertising networks to include:
    • Google AdWords, Bing AdCenter, Facebook, LinkedIn, etc.
    • *** Preference given to Google AdWords Qualified Individuals and those with knowledge of AdWords Editor.
  • Ability to select keywords, write compelling ad copy and optimize campaigns to meet established ROI goals and conversion metrics.
  • Ability to analyze data through web analytics.
  • Strong knowledge of Google Analytics preferred.
  • Attention to detail and ability to multi-task successfully a must.
  • MS OFFICE skills required especially Excel.
  • Analytical thinker -- able to come up with solutions -- Problem solver.
  • Works well under pressure and deadlines.


To Apply please email your resume to
LOCAL CANDIDATES PLEASE. This is an onsite, in-office position – No telecommuting or working remotely.


Employee Benefits

  • Competitive Salary & Bonus Plans

    Competitive Salary & Bonus Plans

  • Medical, Dental & Vision Insurance

    Medical, Dental, Vision & Life Insurance

  • Philanthropic Events

    Philanthropic Events

  • Employee of the Month Awards

    Employee of the Month Awards

  • 401k Plan

    401(k) Plan

  • Flexible Paid Holidays & Vacation Days

    Paid Holidays & Vacation Days

  • Free Lunch on Wednesdays

    Free Lunch on Wednesdays

  • Team Building Activities

    Team Building Activities

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