SENIOR DIGITAL CONTENT STRATEGIST Job Description:

MoreVisibility is seeking a passionate Senior Digital Content Strategist to join our Optimized Services department and help envision and execute content strategy for our clients.

This role will be responsible for analyzing the web presence of our clients, developing a roadmap for improving the client's business KPIs through the use of content, and then helping to execute and measure the impact of that vision.

Often, this will focus around opportunities to improve SEO (organic rankings, traffic, and conversions) through content that yields increased revenue for our clients. While you won’t be required to have technical SEO or website development expertise, a lot of the work will involve clients making changes to their website, so a passion for and an understanding of the fundamentals of how search engines and websites work will be important. This role will require a keen attention to detail and a desire to combine both creative and data driven decision making.

This position is 1/3 creative (vision, strategy, and content creation), 1/3 data driven (using analytics platforms to help make decisions and tell the story), and 1/3 SEO (using search as a channel to grow an audience and convert them into customers).

The position reports to our Senior Director of Optimized Services and will work closely with our Account Management, Search Engine Optimization, and Design teams.

Senior Content Strategist Responsibilities:

  • Passion for content in all its forms and a desire to keep learning and improving.
  • Serve as an advocate for content strategy internally and externally to our clients.
  • Audit the digital content of our clients to identify opportunities for the improvement of existing content and the creation of new content based on the client’s data, target audience, and business objectives.
  • Conduct analysis and research on our client industries and competitive landscapes.
  • Develop content strategies that outline a vision and prioritized roadmap for improving their business KPIs through the use of content.
  • Leverage data for decision making and storytelling by using tools such as Google Analytics, Google Search Console, Google AdWords Keyword Planner, and others.
  • Work with internal and external stakeholders to create (copywriting and editing) engaging content on behalf of clients.
  • Identify and prioritize recommendations for clients to maximize their digital presence through strong content on their websites, social media channels and other online vehicles.
  • Analyze inbound (backlink) patterns, create strategies to help increase the value, quality, and quantity of inbound links that point to client websites, and assist with the execution of those strategies.
  • Generate and pitch creative content ideas to clients across multiple verticals (B2B and B2C) such as Financial Services, Technology, E-commerce, Healthcare, Manufacturing, Travel & Leisure, and more.
  • Create, review, revise and/or provide suggestions to improve client website taxonomy and content organization.
  • Conduct trainings for clients to assist their internal teams with content strategy.
  • Manage the workflow of your own projects efficiently and take responsibility for their timing and execution.
  • Conduct keyword research and leverage this data for keyword targeting, topic ideation, and content optimization.
  • Create and present content calendars and content distribution plans.
  • Interest in regularly following digital media trends, as well as staying on top of new channels to promote content.

Senior Content Strategist Job Requirements:

  • Direct experience in leading content strategy and creating content (copywriting, design brief creation, etc.).
  • Experience with SEO and its impact on content strategy.
  • Experience measuring, reporting and presenting insights on content performance.
  • Strong working knowledge of Google Analytics as it relates to content performance (what metrics to measure for content performance, where to locate those metrics in the dashboard and making data driven decisions based upon them)
  • Expert attention to detail.
  • Knowledge of User Experience (UX) best practices for the web.
  • Understanding of website fundamentals and general limitations.
  • Ability to communicate internally to colleagues and externally to clients – via phone, email and during in-person meetings or presentations.
  • Quick learner and creative problem solver.
  • Working knowledge of social media channels and creative social content strategy (experience with advertising campaigns is a bonus, but not required).
  • Ability to multitask and work on several projects simultaneously.
  • Collaborates well with others on group projects to work toward a shared goal
  • Works well under pressure and tight deadlines.
  • MS OFFICE skills required, especially with strong skills in Excel and PowerPoint.
  • Independent worker; self-motivated.
  • Preferred, but not required skills include; graphic design, prior agency experience, experience with video strategy and execution.

*Prior Content Strategy and SEO experience required.

To Apply please email your resume to hr@morevisibility.com
This is a permanent, full-time position located in our office in Boca Raton, Fla. Local candidates preferred – no relocation is offered with this position. Salary plus benefits.

 

Employee Benefits

  • Competitive Salary & Bonus Plans

    Competitive Salary & Bonus Plans

  • Medical, Dental & Vision Insurance

    Medical, Dental, Vision & Life Insurance

  • Philanthropic Events

    Philanthropic Events

  • Employee of the Month Awards

    Employee of the Month Awards

  • 401k Plan

    401(k) Plan

  • Flexible Paid Holidays & Vacation Days

    Paid Holidays & Vacation Days

  • Free Lunch on Wednesdays

    Free Lunch on Wednesdays

  • Team Building Activities

    Team Building Activities

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