130%
Lift in Blog Sessions
386%
Increase in Blog to Website Sessions
70%
Decrease in Social Media CPC
The Challenge
A family life insurance company sought MoreVisibility’s help to improve customer education and engagement. The company wanted a strategic plan to increase awareness for its products via content that told a succinct story using emotions, humor, and fact-based policy information.
The Solution
MoreVisibility constructed a holistic Content Strategy with cohesive, cross-channel deployment, focused on:
- Blog content creation, including, entertainment such as quizzes & surveys, and product-specific articles
- Unique imagery and design collateral
- Facebook promoted posts
- Video production
The Results
After 12 months, data showed a lift in blog traffic and engagement, as well as a significant decrease in CPC. Specifically:
- 129.95% lift in total blog sessions (sessions doubled year over year)
- 110.72% lift in pageviews (also doubled year over year)
- 386% increase in sessions that moved from blog to main website
- 70% decrease in Facebook promoted post CPC
Conclusion
Through a customer-centric content strategy, expert copywriting, unique creative design, and targeted Facebook advertising, MoreVisibility increased organic presence, traffic, engagement and policy signups for the client.
