Highest Impression Share YoY

39%

Lift in ROAS YoY

32%

Increase in Click Through Rate

The Problem/Challenge

An ecommerce client in the luxury jewelry space was losing substantial impression share and sales to competitors. They enlisted MoreVisibility to help them scale Google Advertising efforts strategically to improve results.

The Solution

In order to increase revenue, along with campaign efficiencies and brand awareness, in a very competitive landscape, MoreVisibility’s Campaign Management team leveraged target audiences to drive more online jewelry sales. To do so, we started with a comprehensive audit and analysis of existing campaigns and historical data. This led to a complete reimagining of the Google Ads campaign structure, refining keyword targets, eliminating all wasted spend, and expanding campaign initiatives to reach a larger, qualified audience. We also refreshed all legacy campaigns to align with brand standards, and ensured all messaging directly correlated with search intent; and we revised how Google Performance Max was deployed to increase sales from untapped audiences.

The Results

  • Improved ROAS by 39% YoY
  • Overall Click Through Rate (CTR) improved by 32%
  • Impression Share improved to the highest rate YoY