The Problem/Challenge
As most digital marketers know, data is everything; however, harnessing, storing, and processing large data sets to deliver actionable insights can be a daunting and overwhelming task.
Kensington is the inventor of and a worldwide leader in laptop security locks and the Professionals Choice™ for everything from docking stations to computer cable locks, to mice and trackballs, to ergonomics. The company is proud to design, engineer, and build award-winning products that are trusted by professionals around the globe. But even for Kensington, success and a global presence can produce a data set collection that can be overwhelming.
To leverage key data sets including market share and other key insights, the Kensington data team would spend up to 40 hours per month extracting, loading and analyzing this data to produce actionable KPI reports for Product Managers and useful summaries for the Executive Team. In addition to the time spent on reporting, the large data sets placed a strain on internal server and desktop resources.
The Solution
Since 2019, MoreVisibility has been Kensington’s trusted partner on data collection in Google Analytics 360 and the transition to Google Analytics 4. With a unique understanding of their data needs, MoreVisibility leveraged the power of Google Cloud, Google Big Query, and Looker Studio to streamline the reporting process from 40 hours to a few minutes per month.
99%+
Reduction in Reporting Time
The Results
This additional time and processing power has allowed the Kensington team to progress from simple reporting to a foundation of data insights for Product Managers that would not been possible without MoreVisibility and the power of the Google Cloud platform.
“MoreVisibility has been an extension of the Kensington Global Marketing team for years, upgrading our digital analytics and migrating over 20 regional websites to Google Analytics 4. Previously, our market share analysis was a complex, 40-hour monthly process. MoreVisibility helped automate it, reducing the time to under 15 minutes. This transformation has been a game-changer, freeing us to spend more time focusing on strategic decisions to enhance our business.” Matt Avery, Global Sr. Manager, Digital Marketing and eCommerce.
