Oracle(R) CRM On Demand adoption gains global momentum

Fidelity, Experian, The Economist, GMAC, Kodak GCG, Quanam Mexico, ABA Seguros, 3M Taiwan and Other Major Organizations Worldwide Achieved Cost- Effective Business Value with Oracle CRM On Demand in 2008

REDWOOD SHORES, Calif., Dec. 19, 2008 — The growth and rapid adoption of Oracle(R) CRM On Demand continues to increase with substantial customer traction of major enterprise and mid-size organizations worldwide in 2008.

Thousands of customers have adopted Oracle CRM On Demand, providing further testament to Oracle’s industry leadership and unparalleled choice for application deployment and integration.

Companies expanding or establishing their Oracle CRM On Demand deployments included Fidelity, First Niagara, DPS Sporting Club Development, Experian, MoreVisibility, Siemens, Ambu, ARM, INTERSEROH, InFact Group, Travelport, SAS Cargo Group, Kodak GCG, Hotels B&B, Business & Enterprise North East, Atlantic Technologies, Holcim Lanka, The Economist, GMAC, VicUrban, AlphaWest/Optus, Artha Money, 3M Taiwan, Hitachi Consulting Co., Ltd., Quanam Mexico, Gazit Brasil Ltda, Azul Linhas Aereas Brasileiras, Companhia de Telecomunicacoes do Brasil Central, ABA Seguros and Masterlease.

Oracle CRM On Demand provides a scalable, flexible platform backed by powerful analytics that enables companies to change, analyze, and monitor their customer-facing processes and simplify their customer data management. In addition, it leverages the latest Web 2.0 capabilities for boosting collaboration and productivity through social CRM.

Only Oracle CRM On Demand provides embedded analytics and a data warehouse, and Enterprise Grade SaaS with the Single Tenant Enterprise Edition. Coupled with one-stop integrations to JD Edwards Enterprise, Oracle E-Business Suite, and Siebel CRM adopters of Oracle CRM On Demand can easily extend their existing Oracle technology investments.

Supporting Quotes

* "Oracle CRM On Demand has, once again, demonstrated an incredible, upward trajectory of growth and customer success in 2008 as leading organizations around the world reaped the benefits of flexibility, power, and value for critical business applications," said Oracle Senior Vice President of CRM Anthony Lye. "We are pleased to see the immense success from these global Oracle CRM On Demand customers, and look forward to helping them drive further value through innovation over the coming year."

North America Customer Supporting Quotes

* "As a leader in luxury real estate marketing and development, DPS Sporting Club Development must be on the cutting-edge to maintain and grow personal customer relationships and provide the highest service for our elite clientele," said Robert Rippee, Chief Marketing Officer, DPS Sporting Club Development. "Oracle CRM On Demand has enabled DPS to see our customers with a 360-degree holistic view, while providing increased sales and revenue, contact and campaign management, better reporting and lead tracking and fast ROI."

* "As one of the world’s leading search engine marketing, optimization and design firms, MoreVisibility required a new, reliable and seamless system to benefit both our marketing and sales organizations for a variety of critical business applications," said Dennis Pushkin, Chief Executive Officer, MoreVisibility. "The choice of Oracle CRM On Demand has proven to be of tremendous strategic value with an extremely easy migration of more than 8 years of data from our old system to the new Oracle CRM On Demand. Additionally, we now benefit from an exciting array of reporting, tracking and management tools that provide utmost value to our teams, our clients and the bottom line."

Supporting Resources

* Oracle CRM On Demand http://crmondemand.oracle.com/en/index.htm)

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