MoreVisibility Continues Educating Others by Offering Complimentary Google Analytics Bootcamp Series

Boca Raton, FL, October 6, 2015 – Coming off of the highly-attended and well-received SEO Summer Camp series, MoreVisibility is currently offering a 2-part webinar series aimed at empowering users to take control of their website data and make meaningful, informed decisions about their marketing efforts.

The 1st of 2 webinars, Building Your Tracking Foundation with Google Analytics & Google Tag Manager, covered topics such as:

Getting the most out of Google Analytics & Google Tag Manager
Tips for accurate data collection
Universal Analytics – features and benefits
Understanding performance with goals & goal values
Ecommerce tracking for e-tailers and non-transaction-based websites

As a Google Analytics Certified Partner (GACP) and Google Analytics Premium Authorized Reseller, MoreVisibility is well-versed on the interface and options available within Google Analytics.

“We are excited to provide folks the insight and ‘know-how’ on how to read the data in Google Analytics so that they can understand user behavior and how their marketing is working for them.” Stated Theo Bennett, Director of Analytics & Data Solutions at MoreVisibility. “So many times we speak with clients who struggle with this. Equipping them with the fundamental tools they need is essential to being able to make educated decisions.”

The 2nd webinar, scheduled to take place on October 14, 2015, is entitled Conquering the Attribution Problem: Multi-Channel Funnels and goes a step further, covering:

Breaking the last-click attribution cycle
Understanding the real impact of your online marketing
Understanding “assists”
Decoding your users’ paths to engagement

If you missed the first webinar and are interested in learning more on building a tracking foundation, you can request the On Demand version.