MoreVisibility, alongside Google product experts, hosted a private event at Google’s Corporate Campus in New York City’s Chelsea District on December 8, 2015.
The exclusive, invitation-only event started with breakfast. The keynote presentation: “Personalized Marketing for Today’s Consumer” was centered on how to compel and engage your audience with personalization in Google’s advertising platforms.
“Personalization is the future of marketing. In order to really get your audience’s attention and have them complete the desired action you want them to complete, you need to understand their wants and needs, and be there when they are actively searching for your product. Personalization does just that.” states Danielle Leitch, Executive Vice President at MoreVisibility.
After the keynote presentation, the group convened into round table Breakout Sessions, entitled "Making Google Products Work for Your Goals," each hosted by a different Google product expert, and included: YouTube & Video, Mobile Advertising and Google Analytics. Following the Breakout Sessions was a full-panel discussion and closing remarks. The event concluded with individual consultations and networking opportunities.
“We are overjoyed and grateful to have been granted the privilege of hosting an event at Google’s New York office.” says Leitch, “It allowed for the opportunity to provide guests with tools and insights to increase success in the digital space.”