MoreVisibility’s Max Braglia Completes Google’s 5pecialist Challenge

The world of interactive advertising is ever-changing and staying versant on its constant developments is crucial. As part of the continuous effort to provide clients with paramount service, MoreVisibility entered Google’s 5pecialist Challenge.

To overcome Google’s 5pecialist Challenge you had to first pass the initial AdWords Fundamentals exam. This exam covers basic and intermediate concepts for managing and optimizing AdWords campaigns, such as setting up and managing campaigns and how to effectively measure campaign performance. Sounds simple, right? Well, there’s a reason there’s a 5 in the Challenge name. In addition to the aforementioned test, you also had to pass the following 5 supplementary exams.

1. AdWords Search – where topics include advanced concepts and best practices for creating, managing, measuring and optimizing Search campaigns.
2. AdWords Display – which covers innovative ideas and best practices for creating, managing, measuring and optimizing Display campaigns.
3. Video Advertising – where a cutting-edge approach for creating, managing, measuring and optimizing video campaigns across YouTube and the web is studied.
4. Shopping Advertising – which is comprised of the latest concepts, including creating a Merchant Center account and product data feed, and creating and managing Shopping campaigns.
5. Mobile Advertising – which encompasses progressive concepts of mobile advertising, including ad formats, bidding and targeting and campaign measurements and optimization.

Did I mention it all had to be completed within a 30-day period?

Challenge accepted. Challenge Taken. Challenge Completed.

So, what does receiving Google’s 5pecialist certificate mean? Aside from being recognized by Google to be experts in all Google Advertising platforms, it means that MoreVisibility is focused on and committed to continuous development and growth so that we can carry the same on to our clients.

To learn more about how MoreVisibility can help drive traffic, conversions and growth to your site, email us today.