MoreVisibility Proud to Participate in the Digital Hospital 500

MoreVisibility is proud to sponsor and be featured in Vertical Web Media’s 2017 “Digital Hospital 500.” The “Digital Hospital 500” ranks the 500 leading hospitals on 74 digital healthcare features and functions. The research and content were created by the same innovative editorial team that has developed groundbreaking digital marketing publications and material for the ecommerce sector, with Internet Retailer, since 1999.

Marketing healthcare online is particularly complex. Prospective patients have many questions and uncertainties to find the best care, there are compliancy considerations on the part of the advertiser, and it’s essential that communication and messaging demonstrates the providers’ and facilities’ expertise and offerings while also balancing the human element of what patients need. As a full-service digital agency with an internal practice group dedicated to Healthcare Internet Marketing, MoreVisibility is eager to provide strategy, education and best practices knowledge to hospital system marketers who want to better service patients online.

“We are inspired to see that many of MoreVisibility’s hospital clients are featured in this list,” said Danielle Leitch, Executive Vice President at MoreVisibility. “It underscores the value those systems are providing to their markets in terms of online user experience, information and content, and solid best practices for website design and deployment. Mobile friendliness is also highlighted in the report, which is so essential for meeting prospective patients’ needs at the exact time they have them and delivering the information they seek.”

Now more than ever, prospective patients are using the web as a way to research, search for, learn about, and evaluate healthcare options. With more than 43% of people in the United States estimated to be relying on the internet for health information, hospitals must ensure their websites feature diverse, informative content that explains services, conditions, and procedures, and provides the potential patient with clear paths to contact them, schedule a consultation, or take the next step. In addition, multi-channel digital marketing is key to success. MoreVisibility develops customized strategies for each healthcare providers’ unique audiences and circumstances to drive awareness and help match patients to facilities.