In the past year, the United States has experienced a significant number of drug overdose deaths – in excess of 100,000, over half of which involved the synthetic opioid: Fentanyl.
In South Florida, Memorial Healthcare System (MHS) has mobilized in partnership with the Broward County Council PTA/PTSA, Broward Education Foundation, Broward Sherriff’s Office, DEA, and the United Way to help promote awareness of this dangerous epidemic and save teens from drug use, accidental overdose, and death.
The “One Pill Can Kill” campaign kicks off on May 19, 2022 at 6 p.m. Eastern with a Live Facebook Event.
MoreVisibility will work to promote this public service campaign to South Florida teens, parents, and educators to spread the word about fake Fentanyl pills and help save lives across numerous Digtial Advertising channels and mediums including Paid Search, Paid Social, YouTube ads, and more.
“As an Agency that cares about its community and looks to give back in a variety of different ways, MoreVisibility is dedicated to promoting this very important message in the South Florida community where many of us live. The US is being flooded with fentanyl and fentanyl-laced fake pills driving this crisis and it’s impacting our entire community, with an alarming impact on teenagers. Leveraging Digital Advertising and Social Media can raise awareness and education for families and help save lives.” Danielle Leitch, COO, MoreVisibility
About Memorial Healthcare System (MHS): MHS has been a leader in providing high-quality healthcare services to South Florida residents since 1953. The system s one of the largest public healthcare systems in the USA and its dedicated pediatric hospital Joe DiMaggio Children’s Hospital, is the leading children’s hospital in Broward and Palm Beach counties.