GA4 Transition Countdown

As we charge into 2023, MoreVisibility remains committed to providing ongoing guidance and education to our clients about what’s most important and how to prioritize the myriad of tasks that confront today’s Digital Marketers.

Unfortunately for many marketers, the year will begin without the newest version of Google Analytics (GA-4) being installed and properly customized. This is a very significant issue, as the longstanding version of Google Analytics (Universal Analytics) is being sunset, beginning in mid-2023.

The critical timing (of making the transition) centers around the importance of being able to run both platforms concurrently, so that you can validate compare your data before Universal Analytics is sunset.