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Artificial Intelligence Resource Hub

The latest AI information, industry updates and topics for digital marketers from our expert team.

podcast

Google and Reddit Expand Partnership Using AI

Over the years, Google has used Reddit as a reliable source for search results. Recently they announced an expansion that will allow Reddit to use new AI technology to enhance their platforms search results and provide Google’s AI with user and platform information. We discuss how this could impact advertisers, users and the two platforms.

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podcast

The Ethical Boundaries of Artificial Intelligence

This episode examines some important questions that users and advertisers are beginning to ask as AI becomes increasingly popular for digital advertising. Will disclaimers on AI become reality? Will you need to notify users that your ads feature AI? We discuss these topics and more.

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podcast

TikTok Launches New AI-Powered Creative Assistant

TikTok has revealed a new tool for advertisers called Creative Assistant. Using AI, advertisers now have a robust chat feature to help them research, see examples and create more engaging ads on the platform.

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podcast

Exploring ChatGPT for Digital Marketing

ChatGPT, the Generative Pre-trained Transformer, has people buzzing about the future impact it may have on the digital marketing industry. This episode explores the new platform and discusses some ways ChatGPT could be helpful to your digital strategy.

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podcast

Voice-Overs for YouTube Ads

Data has proven that voice-overs increase video ad engagement. We discuss the importance of Google’s new voice-over feature available for YouTube ads and share a real example from a major brand.

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Blog

SEO Priorities & Tips for AI in Organic Search

It is likely that your list of SEO priorities have grown, especially over the past 24 months as search engines have introduced new ranking factors along with the increasing use of artificial intelligence. Here are tips to remember about AI within search engine results.

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Blog

10 Pros of Programmatic Advertising

Programmatic advertising was created to focus on two factors: efficiency and precision. If you are not currently running programmatic advertising, here are the top 10 “pros” this ad unit can provide

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Blog

How To Ace Your Digital Marketing In 2024

Focal points and key considerations for how AI will shape ROI in 2024

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Guide

2024 AI Trends for Digital Marketing

In this white paper, we’ll highlight some of the most noteworthy AI digital marketing trends in 2024, and provide tips on how you can leverage AI for better visibility and engagement.

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Guide

10 ChatGPT Prompts for Digital Marketers

Effective communication for AI is the key to success. Here are 10 ChatGPt prompts for your digital marketing team .

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Blog

Embracing Data-Driven Attribution in Google Ads

What Are Rules-Based Attribution Models and why embrace data-driven attribution? This blog breaks down the answers.

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Blog

Google’s Search Generative Experience (SGE) for Advertisers

Generative AI is a type of artificial intelligence (AI) that creates new content based on learned patterns. Generative AI can produce new content, chat responses, etc.

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Blog

ChatGPT…The Google Analytics Poem

Lets have some fun and ask AI to write a poem on the transition to Google Analytics 4 – enjoy!

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Blog

ChatGPT vs. Bard… Inning 1

Comparing ChatGPT to other AI platforms – lets see the results.

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Blog

Should You Use AI to Generate Content for SEO?

This blog breaks down the pros, cons, ins and outs of using AI for SEO.

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