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Home / Analytics / Google Analytics Tagging Tool

Google Analytics URL Tagging Tool

Unlock the ability to track campaigns accurately.

As a Google Marketing Platform Partner, which includes certification in in Google Analytics, Tag Manager, and Looker Studio, MoreVisibility is accredited by Google to provide expert support services for Google Analytics. One of the most often misunderstood features of Google Analytics is UTM parameter tagging to track campaign URLs. Depending on how you customize them, UTM tags can help you identify a variety of campaign-specific details like:

  •  The source the visitor originated from
  •  The marketing medium
  •  The promotion associated with the visit
  •  The subject matter of the link
  •  The location that the click came from

For a step-by-step guide to start tagging your Campaign URLs, use MoreVisibility’s Google Analytics URL Tagging Tool, below.

Note: * Indicates a required field

Step 1

Enter the Destination URL of the page that you want your visitors to land on (e.g. https://www.google.com/pagename) 

Step 2

Enter the source where a visitor is originating from (e.g. google, microsoft, facebook, x, newsletter, etc).

Step 3

Enter the means a visitor accessed your website; or, what marketing method (“medium”) brought the visitor to your site (e.g. cpc, email, banner, etc).

Step 4

Enter a name for the Campaign associated with this visit (e.g. branding, holiday 2025, demo offer, etc.).

Step 5 Optional

Enter in a term (keyword) that represents the click (e.g. black shoes, custom framing, logo bottom, etc). 

Step 6 Optional

The content query parameter is the appropriate place to provide additional information or the link. (e.g. top banner, middle button). 

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