GA Tagging Tool

Google Analytics Tagging Tool

Unlock the ability to track campaigns accurately.


Unlock the ability to track campaigns accurately.

GA Certified Partner

As a Google Marketing Platform Partner, which includes certification in Google Analytics, Tag Manager, Looker Studio, and Optimize, MoreVisibility is accredited by Google to provide expert support services for Google Analytics. One of the most often misunderstood features of Google Analytics is UTM parameter tagging to track campaign URLs. Depending on how you customize them, UTM tags can help you identify a variety of Campaign-specific details like:

  •  The source the visitor originated from
  •  The marketing medium
  •  The promotion associated with the visit
  •  The subject matter of the link
  •  The location that the click came from

For a step-by-step guide to start tagging your Campaign URLs, use MoreVisibility’s Google Analytics’ URL Tagging Tool, below.

Note: * Indicates a required field

Step 1: Enter the Destination URL of the page that you want your visitors to land on (e.g.  Tips for best results
Step 2: Enter the source where a visitor is originating from (e.g. bing, aol, facebook, twitter, newsletter, etc).  Tips for best results
Step 3: Enter the means a visitor accessed your website; or, what marketing method ("medium") brought the visitor to your site (e.g. cpc, email, banner, etc).  Tips for best results
Step 4: Enter a name for the Campaign associated with this visit (e.g. Branding, Spring, November 2020, etc).  Tips for best results
Step 5:
Enter in a term (keyword) that represents the click (e.g. black shoes, custom framing, logo bottom, etc).  Tips for best results
Step 6:
The content query parameter is the appropriate place to provide additional information or the link. (e.g. Branding Ad #1, Product Ad, Top Link or 300x250).  Tips for best results

Compressed URL
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