Website usability testing and analyses are excellent first steps toward improving user experience or planning a website facelift or redesign. Whether you’re engaged in ecommerce or lead generation, understanding how your website performs – and how it stacks up against your competitors’ sites – is one of the most valuable investments you can make.
The keys to understanding user behavior on your website are within reach, but sometimes it’s difficult to know how to read and interpret them. With usability studies, our web intelligence experts dive deep into your analytics data to see what your users are doing now. Specifically, we look closely at which onsite elements drive conversions, as well as which pages cause users to drop off.
This statistical data helps us to determine not only how effective your site is, but what areas could be tested, refined or changed in order to better serve your users – and your bottom line.
When developing a plan for improved user experience, sometimes it’s critical to go beyond what exists now and consider a “blank slate”. With user experience assessment and strategy projects, various members of our expert online marketing staff collaborate together to review your site from a variety of user points of view and define what’s working / not working now and what could be created and refined in the future.
By stepping into a user’s shoes, we are able to determine where your website is effective, and where it’s falling flat. We then provide recommendations for improvement based on competitive analysis, industry standards, and a new vision for improvement.
To learn more about how we can help you assess and improve your site’s user experience, please request more information using the form on this page.