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For any brands who rely on phone calls to help drive new business and/or customer service, an Ongoing Beta feature in Google My Business (GMB) is sure to be a welcome addition to your measurement protocols. Since the last part of 2020, Google has been sending out emails to select Google My Business Accounts announcing an “experimental feature only available to a small number of users”.
Has your Google Analytics, Google Tag Manager, Google Optimize, GA4, or Microsoft Clarity script been identified as a “severe issue” when running a page speed or experience update test? You are not alone if so, but it might not be as bad as you think.