Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.

February 18 2020

Top 4 Instagram Metrics to Track Other Than Likes

by Paula Dorado

It’s official: Instagram has rolled out tests in the USA to hide post likes from followers. This change has already been implemented in places, such as Canada, Japan, Italy, and New Zealand. It is likely to have a large impact on brands that market through Instagram, but good news, there are a few other metrics to keep tabs on that are potentially even more valuable.

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Posted in: Social Media

January 3 2020

Google Releases New “Explain” Feature

by Caitlin Gioia

What is changing: Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Significant changes will be emphasized in blue, as shown in the example below.

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December 30 2019

Thinking Beyond Your Blog for Evergreen Content

by Matt Crowley

When there are new topics to write about and new keywords to target, we often see companies immediately think that their blog is the best place for the content. Instead, there are often tremendous opportunities and a lot of value that can be gained from leveraging a resource hub.

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