Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.

August 13 2019

Google’s Gallery Ads (Beta) Are Now Available Globally

by Serina Fignole

According to Google, 75% of smartphone users expect to get immediate information while searching on their smartphone. To keep pace with this consumer behavior, Google has recently announced the global roll-out of their newest addition to Google Ads’ list of available ad units – Gallery Ads (Beta).

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August 9 2019

Tips on How to Leverage Conversion Rate Optimization

by Chuck Forbes

Digital marketing agencies and teams are constantly analyzing how to get a higher return on investment from their efforts. Luckily, Conversion Rate Optimization (also called A/B testing or “CRO”) is an old but extremely valuable experiment to test and with new tools, has become painless to set-up on your website. Yet, I still hear about brands changing elements on their website by guessing, instead of setting up a Conversion Rate Optimization experiment. I have no doubt your Marketing team has a good hunch about what the change will do, by why leave it to chance when you can support a change with data? This blog will break down what Conversion Rate Optimization is, what benefits it brings you, and conclude with website elements that create good CRO tests.

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July 31 2019

Join MoreVisibility for a Google Tag Manager Live Broadcast Webinar on August 14, 2019

by Monica Pissanos

Wondering if Google Tag Manager (GTM) is right for your business? Or, is GTM already deployed, but you want to better leverage this tool?

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