Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

October 25 2021

QR Codes Have (Re)Entered the Room

by Anthony Gallegos

Do you remember QR codes? If you never fumbled around with your phone and tried to open a third-party QR scanner app to get the perfect, in-focus scan only for the app to then freeze or shut down, I’ll provide a brief overview.

Read More

October 20 2021

The Rise of Tik Tok and its Advertising Potential

by Angelina Umbri

The popular app “TikTok” is a video-sharing social media platform that grew to fame during the Covid-19 pandemic. With more people spending time on social media, the app gained a tremendous following, especially among millennials. TikTok has created a huge fanbase for its quick videos and creative outlet. In Q1 2020, they had 315 million installs which set the record for the most out of any social media platforms in a single quarter.

Read More

October 18 2021

Keyword Insertion, Countdowns and Location Insertion Oh My!

by Jill Goldstein

Google recently announced that starting June 2022, you will no longer be able to create new or edit existing expanded text ads (ETAs). This means we all have to get pretty comfortable with using Responsive Search Ads (RSAs) in our Google Ads search campaigns. In the past, Google has recommended using many ETAs within campaigns and letting Google test and optimize towards top performers. With RSAs, Google does just that – tests various assets to optimize towards the top combinations of headlines and descriptions. That said, there are more advanced ways to customize your ad copy in a more dynamic manor. Introducing the great and powerful Keyword Insertion, Countdowns and Location Insertion for Responsive Search Ads.

Read More

© 2021 MoreVisibility. All rights reserved.