Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

November 20 2023

Matomo Implementation: Data Ownership & Google Analytics Alternative

by Matt Crowley

Matt Crowley (Vice President, Digital Services) and Sergei Kogut (Senior Digital Analytics Specialist) discuss what a typical Matomo implementation looks like and some “gotchas” to watch out for.

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Posted in: Analytics

November 16 2023

Learn Why Content Strategy Should Drive Domain Consolidation Decisions

by Matt Crowley

Matt Crowley (Vice President, Digital Services) and Ashley Scharber (Director, SEO & Content) discuss why content strategy and user experience should be at the forefront of any domain consolidation discussions. They also discuss the growing trend of domain consolidation in healthcare and how to remain focused on the patient experience throughout the process.

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November 13 2023

5 Holiday Wishes for GA4

by Harrison Mateika

The holidays are just around the corner. Therefore, many will be writing out a list of gifts for loved ones (or perhaps Santa). GA4 users, on the other hand, likely have their own list of wishes that they would like to give to Santa Google this holiday season. As we all stare in wonderment at the brightest star in the night (or perhaps an Explore report on a computer screen), there are many wishes that many of us would like to see for GA4. Here are a few wishes that would definitely help to improve GA4:

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Posted in: Analytics

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