Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond.
What is changing: Google Ads will now provide explanations for why specific changes in performance likely occurred. Advertisers can request explanations by clicking on the new “See Explanations” button. Significant changes will be emphasized in blue, as shown in the example below.
When there are new topics to write about and new keywords to target, we often see companies immediately think that their blog is the best place for the content. Instead, there are often tremendous opportunities and a lot of value that can be gained from leveraging a resource hub.
Google is expanding the use of its speakable structured data markup. What was previously restricted to verified news publishers will soon be available more broadly, according to Danny Sullivan of Google.