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Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.
There’s something I just love about a new year. The idea of a fresh start and new beginnings really does energize me personally and professionally. While staying on top of my family’s laundry tops the list of personal goals, I have a list of 3 work related resolutions to keep my PPC campaigns thriving in 2022.
Facebook recently launched a new tool to track phone calls that happen as a result of a visit from an ad: call extensions. While call extensions have been widely used within Google Ads for some time, it’s a new way to track conversions within the Facebook Ads platform outside of the more traditional Facebook Call Ads.
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