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Do you remember QR codes? If you never fumbled around with your phone and tried to open a third-party QR scanner app to get the perfect, in-focus scan only for the app to then freeze or shut down, I’ll provide a brief overview.
The popular app “TikTok” is a video-sharing social media platform that grew to fame during the Covid-19 pandemic. With more people spending time on social media, the app gained a tremendous following, especially among millennials. TikTok has created a huge fanbase for its quick videos and creative outlet. In Q1 2020, they had 315 million installs which set the record for the most out of any social media platforms in a single quarter.
Google recently announced that starting June 2022, you will no longer be able to create new or edit existing expanded text ads (ETAs). This means we all have to get pretty comfortable with using Responsive Search Ads (RSAs) in our Google Ads search campaigns. In the past, Google has recommended using many ETAs within campaigns and letting Google test and optimize towards top performers. With RSAs, Google does just that – tests various assets to optimize towards the top combinations of headlines and descriptions. That said, there are more advanced ways to customize your ad copy in a more dynamic manor. Introducing the great and powerful Keyword Insertion, Countdowns and Location Insertion for Responsive Search Ads.