Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

February 6 2023

Trending in 2023: User Generated Content

by MoreVisibility

If you’ve spent any amount of time on TikTok since the New Year, you’ve likely heard the term “UGC” or User Generated Content. While this is not a new trend, it has recently gone viral, and brands are taking notice. There two important distinctions that need to be made when discussing UGC: Organic UGC and Paid UGC.

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January 31 2023

Why You Should Use BigQuery for Your GA4 Data

by Harrison Mateika

Before GA4, a connection from Google Analytics to BigQuery was only available for those that paid for the Analytics 360 version. However, with GA4, a free connector was made available to all users, allowing Google to open BigQuery to all businesses. Undoubtedly, this is a business-savvy move for Google, since it allows them to attain revenue from the cost of querying and storing data on the platform. However, despite the cost, this gives businesses the ability to access a phenomenal tool that can help them scale up their data analysis on their GA4 data should they have the specialized expertise available. Here are a few reasons why you should use BigQuery with your GA4 data.

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January 27 2023

Filter Internal Traffic Using Data Filters in Google Analytics 4

by Nicholas Hooker

For marketers, it is important to be able to distinguish between website traffic and internal traffic that their analytics platform collects. This is primarily because internal traffic has the potential to greatly skew vital metrics used for analysis and decision making. Therefore, by differentiating or excluding internal traffic, marketers can focus purely on customer activity or any other external users visiting the website.

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