Online Marketing Blog

Insight from the insiders.

Our Analytics, SEO, Social Media and SEM Blogs provide an informal platform for us to share our insights on the digital media industry. Practically every member of the MoreVisibility team contributes to one or more of our blogs with their real-time, in the trenches strategies and observations. Our goal is to provide you with up-to-date information and trusted industry opinions on what's happening in search and beyond. To stay up to date on our blog, subscribe to our feed.

November 23 2022

Data Blending in Looker Studio (formerly known as Google Data Studio) Part 1 – What is blending?

by Sergei Kogut

Looker Studio blending lets you create charts, tables, and controls based on multiple data sources. But there is much more to blends than the definition implies. In this series of blog posts, we are going to go over the fundamentals of blending as well as cover some advanced use cases.

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November 21 2022

Google Ads to No Longer Support Similar Audiences

by Jill Goldstein

As of May 1, 2023, Google Ads will begin to gradually phase out similar audiences. Similar audiences are currently created based on the recent search activity of users on your remarketing lists. If your lists are large enough, Google Ads will automatically find new users with similar search behavior and create new audiences to be used for targeting.

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November 17 2022

Data Alert: GA4 & Google Looker Studio Issues

by Matt Crowley

Our team has identified a critical issue occurring with Looker Studio reports that use GA4 data (formerly known as Google Data Studio). This was caused by a recent change Google made without prior notice.  It impacts any organization that visualizes GA4 data in a Looker Studio report using a direct connector to GA4 (which is the most common method). At this time, it does not appear that this impacts reports if the data is connected via a data warehouse like BigQuery.

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