Web Analytics Blog

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GA Certified Partner

Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google’s products, but our knowledge isn’t limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

November 23 2022

Data Blending in Looker Studio (formerly known as Google Data Studio) Part 1 – What is blending?

by Sergei Kogut

Looker Studio blending lets you create charts, tables, and controls based on multiple data sources. But there is much more to blends than the definition implies. In this series of blog posts, we are going to go over the fundamentals of blending as well as cover some advanced use cases.

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November 17 2022

Data Alert: GA4 & Google Looker Studio Issues

by Matt Crowley

Our team has identified a critical issue occurring with Looker Studio reports that use GA4 data (formerly known as Google Data Studio). This was caused by a recent change Google made without prior notice.  It impacts any organization that visualizes GA4 data in a Looker Studio report using a direct connector to GA4 (which is the most common method). At this time, it does not appear that this impacts reports if the data is connected via a data warehouse like BigQuery.

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November 11 2022

Google Data Studio is Now Looker Studio: What Does this Mean?

by Harrison Mateika

On October 12th, Google announced that their flagship dashboard platform Data Studio will be rebranded as Looker Studio. This raises many questions, but the most immediate one is: what has changed?

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