Web Analytics Blog

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GA Certified Partner

Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google’s products, but our knowledge isn’t limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

March 10 2020

Google Analytics Loses Service Provider Dimension

by Theo Bennett

Like the October 8, 2011 announcement that Google would begin to stop the practice of passing a user’s organic search term to Google Analytics; the deprecation of the Service Provider dimension on February 4th, 2020 may live on with similar disdain. While we mourned the loss of the search keywords data that helped value our SEO efforts; at least there was a reason – better security and privacy.

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October 24 2019

3 Common Pitfalls to Avoid in Google Tag Manager

by Serina Fignole

Google Tag Manager can be difficult to understand but is a beneficial tool for Digital Marketers to easily track the success of their campaign efforts. However, it easy to make mistakes when first setting up Google Tag Manager.

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October 8 2019

How to Create an Event in Google Tag Manager

by Serina Fignole

Event Tracking with Google Analytics (GA) is essential for measuring actions on your website that aren’t just page loads. This can include tracking downloads, clicks on external links and more. Events can be tracked as goals in GA if they are valuable to your business. In the tutorial below, learn how to add event tracking code using Google Tag Manager step-by-step and avoid adding extra code to your links.

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