Web Analytics Blog

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GA Certified Partner

Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google’s products, but our knowledge isn’t limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

March 31 2022

What is a Data Threshold in GA4?

by Matt Crowley

When navigating the new GA4 interface to analyze data, especially when you are using the new Explore section to create custom reports, you are likely to come across a new type of alert called a data threshold.

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Posted in: Analytics

March 25 2022

3 Key Differentiators: Universal Analytics vs. Google Analytics 4

by Nicholas Hooker

Understanding a new robust analytics platform like Google Analytics 4 can be quite challenging for a marketer who has worked with Universal Analytics for most of their career, but should not discourage you. This new generation of Google Analytics has fundamental and complex changes which will require a learning curve. This is not to say you should abandon Universal Analytics, but rather start tracking Google Analytics 4 in parallel.

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March 17 2022

GA-4 to Take Over, Universal Analytics to Sunset July 2023

by Danielle Leitch

As many of you know, Google has been working to build out the infrastructure for a new version of Google Analytics (known as Google Analytics 4 or GA4). This will be a replacement of the current version of Google Analytics most of you use (called Universal Analytics).

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