Web Analytics Blog

Turn data into dollars.

GA Certified Partner

Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google’s products, but our knowledge isn’t limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

January 21 2022

Google Upgrading GA4 Properties to Use Data-driven Attribution (DDA)

by Matt Crowley

Google began sending emails to GA4 users today announcing that they will be upgrading their GA4 properties’ attribution settings to use the data-driven attribution model on or after January 26, 2022.

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September 15 2021

Google Update: What’s Now and Next: Join Us Live

by Khrysti Nazzaro

Calling all South Florida Marketers! Join MoreVisibility & Google for a live breakfast on Thursday, October 7, 2021, at 8 a.m. at:

The Beach House
270 North Pompano Beach Blvd.
Pompano Beach, FL 33062

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August 6 2021

Google Analytics – Goal Flow or Funnel Visualization, Which Is Better?

by Theo Bennett

Funnel visualization is a great method to understand how a user progresses through a structured flow of your site; e.g. a checkout flow that includes “cart”, “billing & shipping ”, “payment”, “review”, “purchase completed, can be visualized to see the drop-off at each step. This is useful for analyzing the user experience and to hypothesize ways to improve throughput in the funnel. In Google Analytics, there are two ways to do this. The legacy report is the Funnel Visualization report and the other is the Goal Flow report. So, which should you use?

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