Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.
In this increasingly competitive marketplace, marketers must find ways to satisfy the ever-demanding customer by employing tools to help identify and predict their behavior and to measure and optimize marketing effectiveness.
Google Data Studio allows you to beautifully visualize your data in charts, but only from a single source, until now. Google has released a Data Blending Beta for Data Studio which allows you to create blended charts within your dashboards from multiple data sources. This is very helpful when you want to gain additional insights from your data and need to combine multiple sources to analyze and visualize data side-by-side. This will save time from having to manipulate your data from another source in-order to input it into Data Studio.
It is important to be aware of the new parallel tracking feature because it will be the required, primary tracking method for browsers that support it at the end of October 2018.