Web Analytics Blog

Turn data into dollars.

GA Certified PartnerOur web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google's products, but our knowledge isn't limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

July 3 2018

Custom Dimensions in Google Analytics: What Are They and How Do You Use Them?

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In Google Analytics, dimensions are characteristics of the user that visited your site and include things like: browser & version, operating system, campaign, channel, screen resolution, and many, many more.  (Visit the Google reference on dimensions for a complete list.)  While Google Analytics has over 125 (more if you use AdWords and / or Ecommerce) dimensions already baked-in and set for you; users of the free platform can add their own – up to 20.

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July 2 2018

A Guide to Google Analytics Snippet Versions from 2005 to Today

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Google Analytics was first made available on November 14th 2005, (almost 13 years ago!) its usage quickly grew and within almost no time it became the dominant website measurement tool. The scope of its offerings have expanded to include features and new technologies over time. As new features have become available the code that connects your website to Google Analytics (GA) has changed as well. To help you understand the different kinds of code that are used to deploy GA, we have created this all in one guide.

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June 28 2018

Embedding Data Studio Reports

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Data Studio allows you to create visually appealing and interactive reports that you can share through the interface or via a link. However, sharing your new reports with a larger audience has been difficult in the past because it would take your visitors away from your website which makes for a poor user experience… until now.

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