Web Analytics Blog

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GA Certified Partner

Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google’s products, but our knowledge isn’t limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

May 10 2021

Has Your Analytics or Google Tag Manager Been Flagged as a Severe Issue in a Page Speed or Page Experience Update Test?

by Tony Villanova

Has your Google Analytics, Google Tag Manager, Google Optimize, GA4, or Microsoft Clarity script been identified as a “severe issue” when running a page speed or experience update test? You are not alone if so, but it might not be as bad as you think.

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April 15 2021

Where are Goals in Google Analytics 4?

by Tony Villanova

In Universal Analytics, Goals were a way for you to measure conversion points that were important to your business. Goals were View based and had a limit of 20 Goals per View. In GA4 Views and Goals have been removed and in their place are Conversion Events. You have a limit of 30 Conversion Events in your GA4 Property.

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March 29 2021

Bounce Rate is being replaced in Google Analytics 4 (GA4)

by Tony Villanova

The long-time metric of Bounce Rate in Universal Analytics will not be carried over to Google Analytics 4 (GA4). Bounce Rate is defined as the percentage of single-page sessions in which there was no interaction with the page. A bounced session has a session duration of 0 seconds.

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