Web Analytics Blog

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GA Certified Partner

Our web analytics blog provides a space for us to educate our clients and visitors about how they can use analytics to gain insight into user behavior. As a Google Analytics Certified Partner and Google Tag Manager Certified Partner, our team is highly versed in Google’s products, but our knowledge isn’t limited to just those! On this blog, our analytics experts share a diverse variety of tips, tricks and techniques for a wide range of analytics platforms, as well as explore big picture concepts for tracking and measuring online success, and answering some of the questions commonly asked by clients and team members. To stay up to date on everything our analytics blog has to offer, subscribe to our feed.

April 3 2024

Google Consent Mode: A Marketers Guide Amidst Tightening Regulations

by Nicholas Hooker

Understanding Google Consent Mode is key to staying ahead in the ever-evolving landscape of digital privacy. This post breaks down what you need to know and how the effects of privacy regulations may impact your organization.

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February 19 2024

Marketing Agencies: More Critical than Ever

by Sergei Kogut

In the world of marketing, staying ahead isn’t just a bonus – it’s essential. Enter Google Analytics 4 (GA4), a global game-changer that promised to revolutionize the field with its potential, albeit presenting us with a fair share of hurdles so far. This transition highlights the critical role agencies like ours play in guiding businesses through the complexities of adopting new technologies. As part of the analytics team at MoreVisibility, I’m here to share why partnering with an agency like ours is your best bet in navigating this new landscape.

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January 31 2024

Understanding GA4 Reporting: Layout Essentials – Part 2

by Nicholas Hooker

In the first part of our series, we explored the foundational aspects of GA4’s reporting layout, including the Reports Snapshot, Realtime report, and User Library Collections.

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