Know you should be using Google Analytics but just not sure how to get started? You’re not alone. Many webmasters understand the value of Google Analytics but simply don’t know how to even set it up. So in this post, we’re walking you though the step-by-step process of creating an account, placing your tracking code and implementing Universal Analytics.Read More
So your data in Google Analytics (GA) does not match exactly what you see in Google AdWords. Don’t fret, you’re not alone and you probably have not done anything wrong.
This so called “discrepancy” is a common cause of concern for many marketers. You look in your trusty GA reports and see X visits and Y conversions and AdWords shows Z clicks and Y+10 conversions. So which is correct and which data set do you use? They are both correct and you use them both.
Use both? They’re both correct? Yes! Let’s take a moment to explain two fundamental differences between the GA and AdWords tracking:Read More