There’s a little-known tool in Google Analytics that enables you to see precisely where users are clicking within your website. It’s called Inpage Analytics and it can help you determine how users are flowing through the content funnel. By looking at Inpage Analytics, you can gain a better understanding of which tools / elements are leading to conversions and which may be distracting your user from converting.
On Tuesday, Sept. 23, MoreVisibility will be in Fort Lauderdale alongside representatives from Google to teach a new workshop: Advanced Tactics for AdWords, Analytics & SEO. This three-hour workshop is a great opportunity for the South Florida business community to get expert training on two of digital marketing’s most important tools – Google AdWords and Google Analytics.