The recent announcement of Google Analytics 360 Suite has created quite the buzz in the digital marketing world, and several of the products are not even ready for purchase yet! The product line will aim to satisfy many of the enterprise level needs of the digital marketing world.
By now you know that deploying Google Analytics tracking code (GATC) on your site is vital in obtaining insight into user acquisition & behavior, measuring campaign performance, and understanding conversion attribution. But do you know that by deploying the Universal Analytics version of the GATC you’re able to take advantage of more features and obtain better insight? Following are the top 3 questions we receive regarding upgrading to Universal Analytics.Read More