Stop what you’re doing! There is a new feature release for Google Analytics and it is simply amazing. On September 2nd, 2016 Google officially announced the release of their automated insights tool, Analytics Assistant. The logic behind this new feature is for Google Analytics to work in the background to analyze the data in your reporting views and provide to you a summary of findings based on that analysis in the form of index card style notifications. Yes, you heard that right, Google Analytics is now helping you to report on and understand your data!
Analytics can be a hard concept to grasp for marketers, let alone when you are attempting to explain the inner workings of a website to a client. Your analytics team can seem like some sort of marketing geniuses (which essentially they are), being able to decipher data at the drop of a hat, and explore metrics in ways you are still trying to learn. With the release of Google Data Studio, we are able to tap into the analytics genius in all of us.
Wired once reported that the average webpage is now the size of the original Doom. Doom is a first-person shooter game that supports a 3D environment, sounds and animation, takes several hours to beat, and the enemies you fight have their own limited intelligence. If you aren’t too busy after reading this blog you should totally try it out.