As more and more users leverage mobile devices, companies struggle to create a great user experience. Here are some helpful tips to keep in mind when trying to create a favorable mobile experience:
The fewer pages needed, the better – Every time you make a user load another page, they are using data (and their time) waiting for items to load – which it makes the experience less favorable. By making the process as short as possible, users are more likely to continue through the desired experience.
Make sure webpages render well on mobile – Since mobile has a smaller display area, companies are forced to move content around to fit the screen size. When making these decisions, don’t forget the goal you’re looking for users to complete. It’s not uncommon to see companies hide forms and very valuable next steps to the bottom of the mobile landing page. If users don’t see the next step, they’re likely to exit the website and look for another company with a better experience.
Don’t be afraid to add contact information – If you accept calls, emails, have a physical address, or any other type of contact, don’t be afraid to keep that in a very desirable place on each page of the website. Users can make calls from the device they are using to browse. Also consider: what would be easier than making a phone call if the user is ready to move forward?
Make sure all content is mobile-compatible – Believe it or not, there are still a lot of websites using Flash and other programs that are not supported by mobile devices. If you’re unsure, verify and test before publishing new content.
Keep the conversion process simple – Do you offer forms? If so, how many fields need to be completed? Are they easy to click and fill out? If not, mobile users won’t complete your form and will likely look for a different site that is easier to work with.