Account-Based Analytics: Do You Really Need It?

Serina Fignole - January 2, 2019

As you may know, account-based marketing (ABM) is a B2B strategy that focuses sales and marketing resources on a defined set of target accounts within a market and leverages personalized campaigns designed to resonate with each account. Account-based analytics tools are the easiest way for B2B organizations that sell to multiple buyers over an extended sales cycle to link all of the data from this marketing strategy together for easy consumption.

If you have an ABM strategy in place, these tools are ideal for you because they will help you uncover additional opportunities for your strategic accounts and track every marketing and sales touch along their customer journey. In addition, account-based analytics reporting help businesses link unknown web engagement data to the correct strategic account, which will allow your business to better prioritize and personalize outreach.

If you have any questions about Account-Based Marketing, please reach out to the experts at MoreVisibility.


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