Articles in the Advanced Analytics Techniques Category

January 2 2019

Account-Based Analytics: Do You Really Need It?

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As you may know, account-based marketing (ABM) is a B2B strategy that focuses sales and marketing resources on a defined set of target accounts within a market and leverages personalized campaigns designed to resonate with each account. Account-based analytics tools are the easiest way for B2B organizations that sell to multiple buyers over an extended sales cycle to link all of the data from this marketing strategy together for easy consumption.

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August 29 2018

Google Ads Parallel Tracking – How it Works

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Why Should I Care About Parallel Tracking

It is important to be aware of the new parallel tracking feature because it will be the required, primary tracking method for browsers that support it at the end of October 2018.

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June 28 2018

Embedding Data Studio Reports

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Data Studio allows you to create visually appealing and interactive reports that you can share through the interface or via a link. However, sharing your new reports with a larger audience has been difficult in the past because it would take your visitors away from your website which makes for a poor user experience… until now.

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