Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.
How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.
Making changes to your business in real-time is an option that every brand wants at their fingertips. To make those changes, you need supporting data that solidifies your decisions. Google Analytics 360 may not be instant, but it is pretty close! For those who use Google Analytics 360, you have access to fresh data as quickly as every ten minutes. Certainly beating out any 24-48 hour window of your old analytics, 360 may be a good solution for those brands who get a lot of promotion or mention on social media.
In the world of digital marketing, there is an insatiable thirst for data and reporting. In many cases this means logging into a marketing tool, finding the correct reports, exporting them into your spreadsheet and then finally manipulating the data.