Articles in the Advanced Analytics Techniques Category

June 28 2018

Embedding Data Studio Reports

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Data Studio allows you to create visually appealing and interactive reports that you can share through the interface or via a link. However, sharing your new reports with a larger audience has been difficult in the past because it would take your visitors away from your website which makes for a poor user experience… until now.

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June 1 2018

Conversion Probability Report in Google Analytics

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Conversion Probability is a new report within Google Analytics. This new Beta report allows you to view your data with the ability to see how probable your users are to convert. Values range from 1-100 which are calculated for each user and values closer to 1 being less likely to convert and values closer to 100 being more likely to convert.

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June 16 2017

What is Cross Domain Tracking and How do I Implement it?

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Cross Domain Tracking makes it possible for Google Analytics to connect sessions on two related sites and make it a single session.

How is this beneficial to your company? It allows you to understand how users navigate through your web properties so you’re able to see a complete user journey.

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