It is important to be aware of the new parallel tracking feature because it will be the required, primary tracking method for browsers that support it at the end of October 2018.
Data Studio allows you to create visually appealing and interactive reports that you can share through the interface or via a link. However, sharing your new reports with a larger audience has been difficult in the past because it would take your visitors away from your website which makes for a poor user experience… until now.
Conversion Probability is a new report within Google Analytics. This new Beta report allows you to view your data with the ability to see how probable your users are to convert. Values range from 1-100 which are calculated for each user and values closer to 1 being less likely to convert and values closer to 100 being more likely to convert.