Articles in the Advanced Analytics Techniques Category

February 24 2016

Easy Google Analytics Cross Domain Tracking

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Earlier this year, we posted a walkthrough to help you deploy Google Analytics Cross Domain Tracking via Google Tag Manager. (To learn more about this topic, check out our quick video which covers all the benefits of cross domain tracking in Google Analytics).

This post will cover the same topic, but instead of using Google Tag Manager, we will customize the base Google Analytics Tracking Code (GATC).

As we did in out last post, let’s begin with the sample use case:

Your site links to another top level domain where some sort of conversion (sale, registration, etc.) takes place.

e.g. A visitor lands on example.com and registers on conversion.com

In this scenario and using the default version of the GATC, your conversions will all show as referrals from example.com and the original channel data (organic, email, paid, etc.) will be lost. That makes it very hard to determine which channels, sources, keywords and campaigns are effective!Read More

December 16 2015

Increase eCommerce Conversion Rates by Examining Cart Abandonment & Conversion Flow

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With the holiday season around the corner we wanted to talk about the different ways to increase your ecommerce conversion rates, specifically centered on shopping cart abandonment and the conversion flow process. Initial questions to ask are:

  • How intuitive is the user flow?
  • Is there a clear prompt directing the user to the next step?
  • Is your checkout process optimized for mobile users?

You want the checkout process to be as streamlined as possible and to make sure there is no part of it which is broken. It never hurts to routinely go through the process from the user’s perspective in order to understand what they are experiencing and make sure everything is functioning as intended.Read More

August 26 2015

YouTube moves from Flash

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In 2015 YouTube has dumped flash video in favor of HTML5, Facebook’s head of security has expressed the need for an end-of-life date for flash, and there were three critical vulnerabilities discovered in June alone. While users may never be rid of Flash in totality, these recent issues indicate a downward trend in popularity.Read More

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